The story of pioneering women making iconic TV ads that changed the world: from Shake n' Vac and Levi's, to the Flake girl in the bath and the Lynx effect
The story of pioneering women making iconic TV ads that changed the world: from Shake n' Vac and Levi's, to the Flake girl in the bath and the Lynx effect
2023-05-09
3
Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
The art of the "pitch" and its role in society, as told by many of the pitch industry's greatest salesmen, including Arnold Morris, Sandy Mason, Lester Morris, Wally Nash and Ed McMahon as well as a look at the Popeil family.
Every year, thousands of commercials are made that never reach our TV screens, deemed too shocking to see. In order to make it onto the screen, they must clear all manner of obstacles, from fussy clients to obsessive regulators and restrictive rights issues. X-Rated takes a look at these outlawed pieces of advertising, revealing the most explicit, controversial and shocking ads never seen. These are ads that break all manner of taboos, from sex, violence, blasphemy, homosexuality, animal cruelty, rapping pensioners, swearing children, suicidal toys and naked athletes to Kylie in her undies on a bucking bronco. Amongst the contributors are advertising executives, producers and censors. The programme also takes a look at the embarrassing world of western celebrities in Japanese ads.
On Wednesday 27th January 1999, Whiskas Singles made advertising history. The first-ever commercial for cats was shown on British TV. The results? Thousands of cats across the length and breadth of Britain jumping, staring and listening. (Apart from the ones who completely ignored it.) Even cat owners enjoyed the ad. It was splashed across the national press and TV and made the news as far away as Australia and the US. Now it's on video, along with an explanation of how the ad works and reactions from both cats and owners. Watch it with your cat and see what he or she thinks. (In our tests, 8 out of 10 preferred it.)
A porn-loving, Charles Manson-befriending, Mississippi Republican runs to become the next sheriff.
Chronicles the growth of the advertising industry from the 1950s through today, looking at the real men and women who created some of the most ground-breaking advertising campaigns and slogans and whose work changed the landscape of the ad industry. Roy Eaton, Jerry Della Femina, Paula Green, George Lois, and other creative giants recount the history of the advertising industry through unforgettable stories and campaigns.
Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.
A disturbing collection of 1940s and 1950s United States government-issued propaganda films designed to reassure Americans that the atomic bomb was not a threat to their safety.
The personal odysseys of some of the most influential advertising visionaries of all time and the stories behind their campaigns.
From 1957 —the year in which the Soviets put the Sputnik 1 satellite into orbit— to 1969 —when American astronaut Neil Armstrong walked on the surface of the moon—, the beginnings of the space conquest were depicted in popular culture: cinema, television, comics and literature of the time contain numerous references to an imagined future.
Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.
A documentary on the marketing of pop culture to Teenagers.
Programming the Nation? takes an encompassing look at the history of subliminal messaging in America. According to many authorities, since the late 1950s subliminal content has been tested and delivered through all forms of mass-media including Hollywood filmmakers Alfred Hitchcock and William Friedkin. Even our modern military has been accused of these practices in the "war on terror" against soldiers and civilians both abroad and at home. With eye-opening footage, revealing interviews, humorous anecdotes, and an array of visual effects, the film categorically explores the alleged usage of subliminals in advertising, music, film, television, anti-theft devices, political propaganda, military psychological operations, and advanced weapons development. Director Jeff Warrick makes it his personal mission to determine if these manipulative tactics have succeeded in "programming the nation?" Or, if subliminal messaging belongs in the category of what many consider urban legend.
Once upon a time... consumer goods were built to last. Then, in the 1920’s, a group of businessmen realized that the longer their product lasted, the less money they made, thus Planned Obsolescence was born, and manufacturers have been engineering products to fail ever since. Combining investigative research and rare archive footage with analysis by those working on ways to save both the economy and the environment, this documentary charts the creation of ‘engineering to fail’, its rise to prominence and its recent fall from grace.
A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.
A documentary exploring the birth, death and resurrection of illustrated movie poster art. Through interviews with a number of key art personalities from the 70s and 80s, as well as many modern, alternative poster artists, “Twenty-Four by Thirty-Six” aims to answer the question: What happened to the illustrated movie poster? Where did it disappear to, and why? In the mid 2000s, filling the void left behind by Hollywood’s abandonment of illustrated movie posters, independent artists and galleries began selling limited edition, screenprinted posters — a movement that has quickly exploded into a booming industry with prints selling out online in seconds, inspiring Hollywood studios to take notice of illustration in movie posters once more.
Part of a triptych of fashion films edited from Erwin Blumenfeld's original footage by filmmaker Adam Mufti and sound designer Olivier Alary. This film examines the concept of 'Adertising & Layout' in Blumenfeld's motion image work.
Part of a triptych of fashion films edited from Erwin Blumenfeld's original footage by filmmaker Adam Mufti and sound designer Olivier Alary. This film examines the concept of 'Process & Surrealism' in Blumenfeld's motion image work.
Part of a triptych of fashion films edited from Erwin Blumenfeld's original footage by filmmaker Adam Mufti and sound designer Olivier Alary. This film examines the concept of 'Abstraction & Distortion' in Blumenfeld's motion image work.
This documentary celebrates the work of illustrator Reynold Brown, whose colorful and compelling art graced over 300 movie posters during the 1950s and '60s, ranging from star-studded westerns and studio epics to sensational creature features and low-budget B-movies. Art historians, writers, and movie producers discuss Brown's art within the context of the post-war social climate and an ever-changing movie industry.