Experiments in Advertising: The Films of Erwin Blumenfeld: Process & Surrealism

The Corporation(en)

Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.

John Singer Sargent: Fashion and Swagger(en)

Filmed at the Museum of Fine Arts, Boston and the Tate Britain, London, the exhibition reveals Sargent’s power to express distinctive personalities, power dynamics and gender identities during this fascinating period of cultural reinvention. Alongside 50 paintings by Sargent sit stunning items of clothing and accessories worn by his subjects, drawing the audience into the artist’s studio. Sargent’s sitters were often wealthy, their clothes costly, but what happens when you turn yourself over to the hands of a great artist? The manufacture of public identity is as controversial and contested today as it was at the turn of the 20th century, but somehow Sargent’s work transcends the social noise and captures an alluring truth with each brush stroke.

Fairy Tales(zh)

After sharing her clothing designs on social media, working-class country girl Fairy Wang becomes an internet sensation. She soon discovers that fame isn't always a good thing.

Helvetica(en)

Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

Jean Paul Gaultier : Freak & Chic(fr)

Inspired even as a boy by the Folies Bergere, the legendary Paris cabaret venue, couturier Jean-Paul Gaultier always wanted to stage a show there. "But what story can I tell?" he muses in this doc about the six months of preparation that went into the show. "Mine." Combining fashion with film, dance, theater, and unapologetic over-the-top-ness, the revue offers a 40-year career retrospective of the designer who is practically never spoken of without using the phrase enfant terrible. Notorious among cinephiles for his costumes for The Fifth Element and The Cook, The Thief, His Wife, and Her Lover and among pop fans for Madonna's pointy cone brassiere, he also incorporated teddy bears and S&M fetish gear as design motifs. In the show, the fanciful and outrageous meets the naughtily witty (a skit sending up Vogue dragon lady Anna Wintour) and the poignant (a tribute to his partner Francis Menuge, who died in 1990).

The Codes of Gender(en)

Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.

Fashionably Modest(en)

Nushmia Khan, a documentary film-maker, follows three Muslim women involved in the fashion industry: Dina Torkia, a YouTube star; Sadeel Allam, a successful blogger; and Maryam Basir, a bikini model. The result is a fascinating film, full of thoughtful opinions about faith, style, and the ways that people use clothing to communicate.

A Day in the Life of a Consumer(de)

The film shows one day from waking up in the morning all the way to waking up again the next morning. The everyday situations that many commercials are made of, the little dramas that they create and solve through the product or service they sell, are stitched together into one day. This is a film about the everyday in (German, or Western-European) society because the commercials are part of the everyday of most people (everyone who watches television) and they depict an ideal image of society. The film abundantly uses repetition as an editing technique, in visual ways as described above, but also because commercials can be read in different ways. For instance, Brat baking foil shows up at the evening dinner sequence, when an ovendish is put on the table, and again later on in the sequence about going out to a classic concert, because the clip has classic music.

POSERS - The New Romantics(en)

Shot in a single day, POSERS captures a thriving subculture in Kings Road, London: the style, music, and expression of the New Romantics.

Jean Paul Gaultier fait son show(fr)

On the occasion of Jean Paul Gaultier's 40-year career and his show "Fashion Freak Show" at the Folies Bergère, France 2 has given carte blanche to the most famous French couturier of the world who has created for the first time a great show of varieties fully immersed in his universe. Jean Paul Gaultier who, in his childhood, dreamed while watching the variety shows of Maritie and Gilbert Carpentier, takes the reins of this great entertainment mixing music and fashion.

Toni Segarra: The Ads Writer(en)

Advertising surrounds us. It is part of our lives, our memory and our culture: it is a pure reflection of our society. However, those who think and create ads are unknown people. Playing with the mechanisms of publicity as a narrative resource, we enter this medium through Spain's best creative director: Toni Segarra.

Harry Styles: The Finishing Touch(fr)

Hit after hit, pop-icon Harry Styles, once the centerpiece of the world's biggest boy bands has grown into someone who isn't afraid of self-expression, continuing to reject the traditional confines of masculinity.

Kim Kardashian Theory(fr)

The September Issue(en)

A documentary chronicling Vogue editor-in-chief Anna Wintour's preparations for the 2007 fall-fashion issue.

Traceable(en)

Traceable follows Laura Siegel, a fashion designer who takes a critical look at the fashion supply chain and fast fashion industry, travels through India in order to meet and work together with the artisans who create the majority of the clothing that we wear. The film explores our growing disconnect of how and who makes our clothing, thus instilling a need for traceability in the fashion industry.

A Living Culture(en)

A short documentary with funk, fashion and noise, with intimate stories from students and artisans from New Zealand and India pursuing a responsible fashion future.

Packed Lunch(en)

What is it about Speedos? Well here Australian director Tim Hunter is on a mission to find the answer to the question of why so many gay men can't seem to get enough of hunks in tight fitting trunks? Although somehow I think the answer can be found in the question! Anyway in a bid to discover the truth, Hunter has carried out a series of interviews with men who have more than a passing interest in this briefest of garment, including that of Speedo designer Peter Travis, who here relates his part in the history of 'the male equivalent of the Wonder Bra.'

Yohji Yamamoto: Dressmaker(en)

Yohji Yamamoto | Dressmaker is an intimate and delving portrait of one of fashion's most revered stalwarts. For a man who creates clothing as armour, Yamamoto opens up as never before to share the core values that shape his life and work. Interviews with family, friends, employees and confidants reveal further insight about this complex and enigmatic figure.

The Atomic Cafe(en)

A disturbing collection of 1940s and 1950s United States government-issued propaganda films designed to reassure Americans that the atomic bomb was not a threat to their safety.

Advertising at the Edge of the Apocalypse(en)

In this highly anticipated sequel to his groundbreaking, ADVERTISING AND THE END OF THE WORLD, media scholar Sut Jhally explores the devastating personal and environmental fallout from advertising, commercial culture, and rampant American consumerism. Ranging from the emergence of the modern advertising industry in the early 20th century to the full-scale commercialization of the culture today, Jhally identifies one consistent message running throughout all of advertising: the idea that corporate brands and consumer goods are the keys to human happiness. He then shows how this powerful narrative, backed by billions of dollars a year and propagated by the best creative minds, has blinded us to the catastrophic costs of ever-accelerating rates of consumption.

Cross-Roads(en)

A ghost returns from the grave to seek revenge.

Hello(en)

When Max (Eric Stoltz), urged on by "Risk Management," a self-help book for the hapless, decides to approach his fellow ferry-commuter Rory (Susanna Thompson), he hopes simply saying hello might change his life for the better. But Rory only accepts contact by contract. Max finds he can play along. As the two negotiate a whirlwind relationship on paper, Rory slowly lets down her guard; but when her unresolved personal life intervenes in the form of Donald (Kevin Tighe), Max must manage a little more risk than he bargained on.

Six Children and One Grandfather(en)

David McDoll is a selfish and wealthy man living an enviable lifestyle in his large villa and collecting fancy cars. However, his life is about to be changed forever when he inherits his six grandchildren. His glamorous lifestyle quickly becomes complete chaos. But he will learn a valuable lesson that teaches him about placing family first and discovering a newfound appreciation for life.

Ghidorah, the Three-Headed Monster(ja)

After a meteorite unleashes a three-headed beast upon Tokyo, Mothra tries to unite with Godzilla and Rodan to battle the extraterrestrial threat.

Test(en)

On his journey towards becoming a film director, Cole discovers an insight that flips his perspective on his way of living.

UFC 21: Return Of The Champions(en)

UFC 21: Return of the Champions was a mixed martial arts event held by the Ultimate Fighting Championship on July 16, 1999 at the Five Seasons Events Center in Cedar Rapids, Iowa. The event was seen live on pay per view in the United States, and later released on home video.

Lupin the Third: Operation: Return the Treasure(ja)

After robbing a Moscow casino right under Zenigata's nose, Lupin is given a job to return 6 treasures to their original areas for an old friend of his, so Lupin can receive an even better treasure to gain.

Life of a Mutt(sr)

Through seven scenes, the film follows the life and destinies of stray dogs from the margins of our society, leading us to reconsider our attitude towards them. Through the seven “wandering” characters that we follow at different ages, from birth to old age, we witness their dignified struggle for survival. At the cemetery, in an abandoned factory, in an asylum, in a landfill, in places full of sorrow, our heroes search for love and togetherness. By combining documentary material, animation and acting interpretation of the thoughts of our heroes, we get to know lives between disappointment and hope, quite similar to ours.

Kamen Rider W Returns: Kamen Rider Eternal(ja)

Set primarily before the events of Kamen Rider W Forever, Kamen Rider Eternal tells the story of Daido Katsumi, the formation of NEVER, the mission that led them to target Fuuto, and reveals just how Daido obtained his Lost Driver and got his first taste of the power of Kamen Rider Eternal. As a mysterious woman retells this story to Phillip and Shotaro, they realize that Daido may not have been the simple monster he first appeared to be…

Test(es)

Four women are waiting for the blue circle and a possible change of their lives.

Godzilla vs. Megalon(ja)

Inventor Goro Ibuki creates a humanoid robot named Jet Jaguar. It is soon seized by an undersea race of people called the Seatopians. Using Jet Jaguar as a guide, the Seatopians send Megalon as vengeance for the nuclear tests that have devastated their society.

Súper(en)

Everyday, when leaving school, Violet sees a group of kids harass, bully and mock another kid. Confronted with this injustice, Violet is inspired by what she admires most: a superhero.

American Pie: Revealed(en)

Documentary about the making of American Pie (1999), American Pie 2 (2001) and American Wedding (2003).

With a Right to Kill(da)

This documentary looks at the Danish resistance movement's execution of 400 informers during the Nazi occupation and the ensuing cover-up.

Invasion of Astro-Monster(ja)

Astronauts Glenn and Fuji investigate Planet X and encounter mysterious aliens known as the Xiliens, who ask Earth's people to help save their world from "Monster Zero". In exchange for borrowing Godzilla and Rodan, the Xiliens offer a cure for cancer. As Glenn investigates, he develops a romance with Miss Namikawa and uncovers the Xilien's true intentions.

Noblesse: The Beginning of Destruction(ko)

820 years ago, Mujaka, the lord of werewolves finally visits Raizel after a long journey. But the werewolf Maduk interferes in a war of human plotting some scheme. Raizel and Mujaka fall into a hand of tragic destiny, fighting with each other desperately leaving their friendship behind.

Road(en)

An elder brother who lived a life of crime but left to show his younger brother the lifestyle is not fit for anything. Years later his younger brother takes his footsteps in the life of drugs/crime, to a deal gone wrong his younger brother is murdered, his elder brother steps back into his crime ways and to find and avenge his younger brother's death.

Premam(ml)

Three stages in George's life, and three girls he encounters in each stage.

12(en)

After blowing his professional ballet career, John's only way to redeem himself is to concoct the demise of his former partner, Leah, who he blames for his downfall; he rehearses his salvation in his mind in the way that he rehearses a dance, but being able to break from the routine will be the key to his success.

The Shortcut(en)

When Derek moves to a new town and discovers a shortcut through the woods to his high school, he learns about a crazy old man who lives near its path: Legend has it that he abducted a group of teenagers years ago. Ignoring the warning, Derek and his friends set out to uncover the dark secret that's buried deep in the woods. But will they survive to tell it?