Experiments in Advertising: The Films of Erwin Blumenfeld: Advertising & Layout(2006)

Experiments in Advertising: The Films of Erwin Blumenfeld: Process & Surrealism(en)

Part of a triptych of fashion films edited from Erwin Blumenfeld's original footage by filmmaker Adam Mufti and sound designer Olivier Alary. This film examines the concept of 'Process & Surrealism' in Blumenfeld's motion image work.

Mainstream(en)

A young woman thinks she’s found a path to internet stardom when she starts making YouTube videos with a charismatic stranger – until the dark side of viral celebrity threatens to ruin them both.

Rebels(fr)

Sandra, a young woman forced to leave the south of France to flee a violent husband. Without attachment, she returned to Boulogne-sur-Mer, the city of her childhood which she left almost 15 years ago. She finds her mother there and a world she left behind. Without money, she is hired in a fish cannery where she befriends two workers. But one day, one of her colleagues tackles her insistently, she defends herself and kills him accidentally.

The Witch: Part 2. The Other One(ko)

A girl wakes up in a huge secret laboratory, then accidentally meets another girl who is trying to protect her house from a gang. The mystery girl overthrows the gang with her unexpected powers, and laboratory staff set out to find her.

Magnum Opus(en)

Groot sets out to paint a family portrait of himself and the Guardians, only to discover just how messy the artistic process can be.

Lake Placid 2(en)

Man-eating crocodiles return to the lake as two males and one aggressive female crocodile, which is protecting her nest, wreak havoc on the locals.

Winchester(en)

San Jose, California, 1906. Isolated in her labyrinthine mansion, eccentric firearm heiress Sarah Winchester believes that she is being haunted by the souls of those killed by the guns manufactured by her company.

RE:BORN(ja)

A former special forces operative struggling to contain the destructive impulses of his past goes on a rampage against a squad of ruthless assassins.

Secret Superstar(hi)

A talented teenage singer-songwriter living amid domestic abuse becomes a YouTube sensation after a video in which she hides her identity goes viral.

No, You're Stupid(ru)

Christina wants to take revenge on her blind sister, who wants to take a prize in a popular music television show. She comes up with an evil joke in which she gives out a stage play organized by her friends for a real shoot in the Ostankino television studio. The sister believes what they are trying to convince her of, and Christina's rally becomes more and more like a mockery.

Braddock: Missing in Action III(en)

When Colonel James Braddock is told that his Asian wife and 12-year-old son are still alive in Communist Vietnam, he mounts a one-man assault to free them. Armed with the latest high-tech firepower, Braddock fights his way into the heart of the country and ends up battling his way out with several dozen abused Amerasian children in tow! Struggling to keep them alive while outmaneuvering a sadistic Vietnamese officer, Braddock ignites the jungle in a blazing cross-country race for freedom.

Close Enemies(fr)

Driss and Manuel both grew up on the same council estate. An estate where the sense of belonging to your patch is much stronger than the sense of belonging to a country, a nation or a culture... Manuel has assimilated this belonging, and he has even benefited from it and built his life on it. Driss, meanwhile, has shunned it. They will both have to face up to the consequences of their decisions – because they will each have a price to pay…

Fate/stay night: Heaven's Feel III. Spring Song(ja)

As Sakura drowns in the murky darkness of the sins she has committed, Shirou's vow to protect her at all costs leads him into a raging battle to put an end to the Holy Grail War. Will Shirou's wish reach Sakura even as he challenges fate itself in a desperate battle against the rising tide?

The Virtuoso(en)

Danger, deception and murder descend upon a sleepy town when a professional assassin accepts a new assignment from his enigmatic boss.

To Each, Her Own(fr)

Just as Simone works up the courage to tell her conservative Jewish family she's a lesbian, she finds herself attracted to a male Senegalese chef.

Battle: Freestyle(no)

Amalie and Mikael lead their street dance team to the finals in France but tough competition and personal distractions threaten to ruin their dreams.

Boys from County Hell(en)

A crew of hardy road workers, led by a bickering Father and Son, must survive the night when they accidentally awaken an ancient Irish vampire.

By the Grace of God(fr)

Alexandre, a man in his 40s living in Lyon with his wife and children, discovers that the priest who abused him decades ago continues to work with children. He joins forces with others victims of the priest, to bring justice and “lift the burden of silence” about what they endured.

Beanpole(ru)

1945, Leningrad. World War II has devastated the city, demolishing its buildings and leaving its citizens in tatters, physically and mentally. Two young women, Iya and Masha, search for meaning and hope in the struggle to rebuild their lives amongst the ruins.

Black Bear(en)

At a remote lake house in the Adirondack Mountains, a couple entertains an out-of-town guest looking for inspiration in her filmmaking. The group quickly falls into a calculated game of desire, manipulation, and jealousy, unaware of how dangerously intertwined their lives will soon become.

Toni Segarra: The Ads Writer(en)

Advertising surrounds us. It is part of our lives, our memory and our culture: it is a pure reflection of our society. However, those who think and create ads are unknown people. Playing with the mechanisms of publicity as a narrative resource, we enter this medium through Spain's best creative director: Toni Segarra.

Packed Lunch(en)

What is it about Speedos? Well here Australian director Tim Hunter is on a mission to find the answer to the question of why so many gay men can't seem to get enough of hunks in tight fitting trunks? Although somehow I think the answer can be found in the question! Anyway in a bid to discover the truth, Hunter has carried out a series of interviews with men who have more than a passing interest in this briefest of garment, including that of Speedo designer Peter Travis, who here relates his part in the history of 'the male equivalent of the Wonder Bra.'

Kim Kardashian Theory(fr)

A Living Culture(en)

A short documentary with funk, fashion and noise, with intimate stories from students and artisans from New Zealand and India pursuing a responsible fashion future.

Civilisations: The Gardens of Babel(en)

Mesopotamia was the site of the Sumerian civilisation, which flourished at the confluence of the rivers Tigris and Euphrates. From 5000 to 2000 BC, the Sumerians flourished in a hostile environment by developing agriculture and irrigation and they opened up the trade routes of the ancient world. It was the Sumerians who invented writing and the wheel, and they first divided time into minutes and seconds. In the end however the Babylonian civilisation took the place of the Sumerians. However their heritage and myths live on in the Mediterranean and Western worlds to this day.

The Story of Funk: One Nation Under a Groove(en)

A documentary on funk and P-funk and the bands and artists that made it all happen: James Brown, Sly Stone, George Clinton, Bootsy Collins, Maurice White and his Earth Wind & Fire, Average White Band, Kool & The Gang and lots more. It tells the story of black American music and how it evolved from funk to more main stream to disco to hiphop to contemporary R 'n B and its impact on society. Music and live footage from the bands, interviews with artists and band members of Kool & The Gang, Earth Wind & Fire, George Clinton and lots more.

The Corporation(en)

Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.

Advertising at the Edge of the Apocalypse(en)

In this highly anticipated sequel to his groundbreaking, ADVERTISING AND THE END OF THE WORLD, media scholar Sut Jhally explores the devastating personal and environmental fallout from advertising, commercial culture, and rampant American consumerism. Ranging from the emergence of the modern advertising industry in the early 20th century to the full-scale commercialization of the culture today, Jhally identifies one consistent message running throughout all of advertising: the idea that corporate brands and consumer goods are the keys to human happiness. He then shows how this powerful narrative, backed by billions of dollars a year and propagated by the best creative minds, has blinded us to the catastrophic costs of ever-accelerating rates of consumption.

Le Paris des mannequins(fr)

A photoshoot on the roofs and in the streets of Paris, under the astonished eyes of the inhabitants.

DJ Punk: The Photographer Daniel Josefsohn(de)

Nobody captured the atmosphere of 1990s Berlin better than German photographer Daniel Josefsohn, who died in 2016 at the age of 54, leaving his mark in advertising with his irreverent aesthetic and punk sensibility. It was his spontaneous, imperfect images shot for an MTV campaign in 1994 that first made him famous.

Helvetica(en)

Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

Dans le vent(fr)

Short subject on how fashion is created-- not by the great couturiers, but on the street.

The Codes of Gender(en)

Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.

Fashion As A Social Control(en)

A look at the ways fashion has been used to socially control women in Canada, both historically and in the 20th century.

A Day in the Life of a Consumer(de)

The film shows one day from waking up in the morning all the way to waking up again the next morning. The everyday situations that many commercials are made of, the little dramas that they create and solve through the product or service they sell, are stitched together into one day. This is a film about the everyday in (German, or Western-European) society because the commercials are part of the everyday of most people (everyone who watches television) and they depict an ideal image of society. The film abundantly uses repetition as an editing technique, in visual ways as described above, but also because commercials can be read in different ways. For instance, Brat baking foil shows up at the evening dinner sequence, when an ovendish is put on the table, and again later on in the sequence about going out to a classic concert, because the clip has classic music.

Jean Paul Gaultier : Freak & Chic(fr)

Inspired even as a boy by the Folies Bergere, the legendary Paris cabaret venue, couturier Jean-Paul Gaultier always wanted to stage a show there. "But what story can I tell?" he muses in this doc about the six months of preparation that went into the show. "Mine." Combining fashion with film, dance, theater, and unapologetic over-the-top-ness, the revue offers a 40-year career retrospective of the designer who is practically never spoken of without using the phrase enfant terrible. Notorious among cinephiles for his costumes for The Fifth Element and The Cook, The Thief, His Wife, and Her Lover and among pop fans for Madonna's pointy cone brassiere, he also incorporated teddy bears and S&M fetish gear as design motifs. In the show, the fanciful and outrageous meets the naughtily witty (a skit sending up Vogue dragon lady Anna Wintour) and the poignant (a tribute to his partner Francis Menuge, who died in 1990).

Harry Styles: The Finishing Touch(fr)

Hit after hit, pop-icon Harry Styles, once the centerpiece of the world's biggest boy bands has grown into someone who isn't afraid of self-expression, continuing to reject the traditional confines of masculinity.

X-Rated: The Ads They Couldn't Show(en)

Every year, thousands of commercials are made that never reach our TV screens, deemed too shocking to see. In order to make it onto the screen, they must clear all manner of obstacles, from fussy clients to obsessive regulators and restrictive rights issues. X-Rated takes a look at these outlawed pieces of advertising, revealing the most explicit, controversial and shocking ads never seen. These are ads that break all manner of taboos, from sex, violence, blasphemy, homosexuality, animal cruelty, rapping pensioners, swearing children, suicidal toys and naked athletes to Kylie in her undies on a bucking bronco. Amongst the contributors are advertising executives, producers and censors. The programme also takes a look at the embarrassing world of western celebrities in Japanese ads.

Traceable(en)

Traceable follows Laura Siegel, a fashion designer who takes a critical look at the fashion supply chain and fast fashion industry, travels through India in order to meet and work together with the artisans who create the majority of the clothing that we wear. The film explores our growing disconnect of how and who makes our clothing, thus instilling a need for traceability in the fashion industry.

Dior and I(fr)

Behind-the-scenes documentary revealing what goes on inside the colourful, privileged, and sometimes stressful Christian Dior fashion house.