Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.

4.8Hip-Hop: Beyond Beats & Rhymes provides a riveting examination of manhood, sexism, and homophobia in hip-hop culture.
5.8An unsupervised junior soccer team loses its ace player to the leader of a rival gang. Since only an entire team can win, they must have her back to be able to win the game against the national team. The existence of The Wild Soccer Bunch is at stake ...
5.8This Christmas, Thunder Mountain Ski Resort is abuzz when celebrity chef Shane Roarke is named the new head chef. Clara Garrison isn't as excited and is instead focused on getting resettled after her failed attempt at opening a restaurant in the city. With their paths constantly crossing, will their shared passion for cooking bring them together or will secrets keep them apart?
5.3is a creative documentary-fiction film and a film that might expand your sense of reality. It is the story about a man who enters the virtual world Second Life to pursue his personal dreams and ambitions. His journey into cyberspace becomes a magic learning experience, which gradually opens the gates to a much larger reality.
3.1Six college friends blowing off steam on a camping trip, find themselves caught up in a cat and mouse hunt with an Alien monster. Not knowing what to do or who to trust, they struggle to protect themselves. Reluctantly, they join forces with another, seemingly friendly, alien, Ava, who orbits the Earth and appears to them in the form of an avatar. Having only one chance at stopping the monster, they must race to locate and repair the Ava’s earth sent robot, before it slaughters them one by one.
5.4Several little boys run along a pier, then jump into the ocean.
6.4The Making-of James Cameron's Avatar. It shows interesting parts of the work on the set.
5.3A popular and beautiful politician plans to expose the evil-doings of a multinational corporation. Hoping to silence her, the corporation's top executives decide to hire the most incompetent detective they can find to act as her bodyguard.
6.0When Bússi, Iceland's toughest cop, is forced to work with a new partner to solve a series of bank robberies, the pressure to close the case as soon as possible proves too much for him.
5.0Franky and Krimo dream of leaving the grey grime of their neighborhood behind and of traveling to the famous and diabolical Thai beach resort of Pattaya. To get there cheaply, the two friends have the crazy idea of registering, unbeknownst to him, the local little person for the Thai Dwarf Boxing World Championship. But what was supposed to be a dream vacation will transform into the most insane and dangerous adventure of their lives.
6.0As viable water is depleted on Earth, a mission is sent to Saturn's moon Titan to retrieve sustainable H2O reserves from its alien inhabitants. But just as the humans acquire the precious resource, they are attacked by Titan rebels, who don't trust that the Earthlings will leave in peace.
6.2The world's greatest blue sapphire, the "blue lapis fist", said to have sunk in a pirate ship in the late 19th century, on the coasts of Singapore. A local millionaire plots to retrieve it, and when it's exhibited in an exhibition at the Singaporean Marina Sands hotel, a murder takes place.
5.0When a son of an Ayurveda scholar goes missing, he blames his sister and cuts all ties with her. When the latter's daughter decides to set things right with a devious plan, there seems to be more trouble waiting for the family.
6.7A 40-year-old world-famous chef with anger management issues is assigned to run a cooking class at a centre for young people with autism.
6.5Two ice skaters develop a love-hate relationship while dreaming of Olympic glory.
5.9Gabriel can't resist a beautiful woman. But his womanizing attitude is taking a toll on his career and social life. He decides to hire a life coach to help him.
4.9Six children genetically cross-bred with avian DNA, complete with wings, take flight around the country to discover their origins.
6.5While evil forces descend on Argentina, humanity’s best hope, a once-legendary shaman is confined to an insane asylum, powerless to avert the demonic resurrection.
5.3Winning Streak is the astonishing story of a group of young down-and-outs who are presented with a once-in-a-lifetime opportunity; to change their luck and set off on the adventure of their lives. Thanks to an infallible method based on the roulette wheel’s imperfection, their lifestyle is about to become better than their wildest dreams, as they set out to break the banks at casinos around the world.
10.0A mechanic discovers the fossil of a huge carnivorous dinosaur, unleashing a war between scientists, mayors and neighboring towns to keep “the biggest dinosaur in the world.” Among bone thefts, replicas and a mayor obsessed with creating Dinolandia, anything goes when it comes to surviving.
6.9Starting with a long and lyrical overture, evoking the origins of the Olympic Games in ancient Greece, Riefenstahl covers twenty-one athletic events in the first half of this two-part love letter to the human body and spirit, culminating with the marathon, where Jesse Owens became the first track and field athlete to win four gold medals in a single Olympics.
0.0Two actresses take us through a series of 'raps' and sketches about what it means to be beautiful and black.
0.0The story of the iconic electronic music group Yello and the phenomenon of their 1980's hit song, exploring the song’s cultural impact and its enduring place in the American psyche.
6.5Maths teacher Ted Slauson became adept at recording and memorizing prices of products featured on the iconic game show The Price is Right, an obsession dating back to the show's inception in 1972. This passion and dedication for the show culminated in him helping a contestant place a perfect bid during a 2008 showcase, an innocent act that would create one of the biggest controversies in television industry history.
10.0Student documentary exploring the world of burlesque as a space for artistic expression and personal liberation, where performers channel their creativity and sensuality. Through their voices, they speak about the power of the stage to reconnect with their bodies and establish a deep connection with the audience. Burlesque is presented as a feminist, inclusive, and supportive environment, celebrating gender and body diversity. The action takes place at the Wiggle Room, located in Montreal. It is the only burlesque cabaret in Canada, known for its warm atmosphere and strong sense of community.
1.0Alex is intersex. Although he has XY chromosomes, his sex is ambiguous. When Alex was an infant, his mother authorised genital reassignment surgery, and he was thereafter raised female. Now Alex is an adult, and he is consumed by feelings of anger and loss. After meeting other "XY women" and doing a lot of soul-searching, he decides he wants to live as a man.
'Mod' is an attempt by the filmmaker at communicating with the young men who hang out at the ‘notorious’ water tank in her neighbourhood in Pratap Vihar, Ghaziabad. The water tank is a space that is frequented by the so-called ‘no-gooders’ of the locality, a place where they play cricket, play cards, drink and smoke up. When she enters the space with her camera, the boys are curious and at the same time wary of it and her. They sometimes resist, sometimes protest, and at times, open up. As the film unfolds we get a hint of the lives the boys lead and the fragile world they create for themselves at the water tank.
0.0The PhanDom Menace presents the definitive look at the most devoted fans on the planet. Follow the lives of Australia's most passionate Star Wars fans as the moment they've waited 16 years for is suddenly upon them. See the amazing costumes, trivia soaked brains, vast collections and unconditional dedication that make these fans a breed apart. Be stunned by the shockwaves that echo through the Star Wars fan community at the dawn of its new prequel era.
7.3A hilarious introduction, using as examples some of the best films ever made, to some of Slovenian philosopher and psychoanalyst Slavoj Žižek's most exciting ideas on personal subjectivity, fantasy and reality, desire and sexuality.
6.4Africa, Europe - Europe and Africa: Surfers live differently on each continent and Africa marks a special place - as surfing is in many places at its very beginnings. 'Beyond - An African Surf Documentary' follows locals along the coast of Morocco, Western Sahara, Mauritania, Senegal and Gambia into their homes, visits their home surf spots and takes a look into their surfing lives. Three months of shooting culminated in a 111 minute long episodic journey on a continent, that has the potential to be the next big thing in surfing.
7.0The personal odysseys of some of the most influential advertising visionaries of all time and the stories behind their campaigns.
10.0By drawing a parallel between the Indian Durga Puja festival and other forms of celebrating the divine feminine, Santa Shakti reveals the Sacred Power beyond languages and religions.
0.0A documentary exploring sexism and patriarchy in Kosova.
8.0A kaleidoscopic portrait of the English actress and singer Jane Birkin, heroine of pop culture.
7.2A compilation of interviews, rehearsals and backstage footage of Michael Jackson as he prepared for his series of sold-out shows in London.
7.2Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
0.055-Minute BBC Arena documentary on the film actress Louise Brooks
5.3First ever feature-length documentary on the world-wide phenomenon that inspired an entire generation of children and became a billion dollar franchise--"Masters of the Universe". Features interviews with the key creative personnel behind every version of the best selling toy line and all incarnations of "Masters of the Universe" on television, film, stage, and print, tracing the inception and ups and downs of the fantasy juggernaut.

