Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.

4.8Hip-Hop: Beyond Beats & Rhymes provides a riveting examination of manhood, sexism, and homophobia in hip-hop culture.
5.8An unsupervised junior soccer team loses its ace player to the leader of a rival gang. Since only an entire team can win, they must have her back to be able to win the game against the national team. The existence of The Wild Soccer Bunch is at stake ...
5.8This Christmas, Thunder Mountain Ski Resort is abuzz when celebrity chef Shane Roarke is named the new head chef. Clara Garrison isn't as excited and is instead focused on getting resettled after her failed attempt at opening a restaurant in the city. With their paths constantly crossing, will their shared passion for cooking bring them together or will secrets keep them apart?
5.3is a creative documentary-fiction film and a film that might expand your sense of reality. It is the story about a man who enters the virtual world Second Life to pursue his personal dreams and ambitions. His journey into cyberspace becomes a magic learning experience, which gradually opens the gates to a much larger reality.
3.1Six college friends blowing off steam on a camping trip, find themselves caught up in a cat and mouse hunt with an Alien monster. Not knowing what to do or who to trust, they struggle to protect themselves. Reluctantly, they join forces with another, seemingly friendly, alien, Ava, who orbits the Earth and appears to them in the form of an avatar. Having only one chance at stopping the monster, they must race to locate and repair the Ava’s earth sent robot, before it slaughters them one by one.
5.4Several little boys run along a pier, then jump into the ocean.
6.4The Making-of James Cameron's Avatar. It shows interesting parts of the work on the set.
5.4A popular and beautiful politician plans to expose the evil-doings of a multinational corporation. Hoping to silence her, the corporation's top executives decide to hire the most incompetent detective they can find to act as her bodyguard.
6.0When Bússi, Iceland's toughest cop, is forced to work with a new partner to solve a series of bank robberies, the pressure to close the case as soon as possible proves too much for him.
5.0Franky and Krimo dream of leaving the grey grime of their neighborhood behind and of traveling to the famous and diabolical Thai beach resort of Pattaya. To get there cheaply, the two friends have the crazy idea of registering, unbeknownst to him, the local little person for the Thai Dwarf Boxing World Championship. But what was supposed to be a dream vacation will transform into the most insane and dangerous adventure of their lives.
6.0As viable water is depleted on Earth, a mission is sent to Saturn's moon Titan to retrieve sustainable H2O reserves from its alien inhabitants. But just as the humans acquire the precious resource, they are attacked by Titan rebels, who don't trust that the Earthlings will leave in peace.
6.2The world's greatest blue sapphire, the "blue lapis fist", said to have sunk in a pirate ship in the late 19th century, on the coasts of Singapore. A local millionaire plots to retrieve it, and when it's exhibited in an exhibition at the Singaporean Marina Sands hotel, a murder takes place.
5.0When a son of an Ayurveda scholar goes missing, he blames his sister and cuts all ties with her. When the latter's daughter decides to set things right with a devious plan, there seems to be more trouble waiting for the family.
6.7A 40-year-old world-famous chef with anger management issues is assigned to run a cooking class at a centre for young people with autism.
6.5Two ice skaters develop a love-hate relationship while dreaming of Olympic glory.
5.9Gabriel can't resist a beautiful woman. But his womanizing attitude is taking a toll on his career and social life. He decides to hire a life coach to help him.
4.9Six children genetically cross-bred with avian DNA, complete with wings, take flight around the country to discover their origins.
6.5While evil forces descend on Argentina, humanity’s best hope, a once-legendary shaman is confined to an insane asylum, powerless to avert the demonic resurrection.
5.3Winning Streak is the astonishing story of a group of young down-and-outs who are presented with a once-in-a-lifetime opportunity; to change their luck and set off on the adventure of their lives. Thanks to an infallible method based on the roulette wheel’s imperfection, their lifestyle is about to become better than their wildest dreams, as they set out to break the banks at casinos around the world.
0.0In this feature-length documentary, six teenage girls, aged 14 to 16, agree to open up and have their private worlds invaded by the camera. They have to face problems that they intend to take on "to the end": early experience of sexuality, belonging to a gang, relationships with parents, social tolerance, friendship... They live tender and pure lives in their own way.
7.4This documentary-drama hybrid explores the dangerous human impact of social networking, with tech experts sounding the alarm on their own creations.
8.4Compulsive Twitterer, Elon Musk bought himself his favorite social network in 2022, and brutally shaped it according to his desires. This punchy investigation relates the stormy relations between the platform and the billionaire, and their impact on the public debate.
8.0The United States of America has been at war for almost all of its 250 years of existence. From the wars of independence to current armed conflicts, its armed forces have not only shaped American identity, but also influenced the political decisions of its leaders. The documentary delves deep into this complex history and analyzes the hot and cold wars that shaped the development of the USA, along with lessons for the future. How have generations of Americans experienced these wars and how have their lives been changed by them? How has military engagement been used to shape the image and role of the USA on the world stage? Do military decisions today shape the world of tomorrow and what are the effects on democracy and society? And as the US president begins his new term in office, the question also arises: what role does the army play in Donald Trump's understanding of the world?
5.7Vancouver-based voice artist Ashleigh Ball has been the voice of numerous characters in classic cartoons such as Care Bears, Strawberry Shortcake, Cinderella and more. When Ashleigh was hired to voice Apple Jack and Rainbow Dash for Hasbro's fourth series to use the My Little Pony name - My Little Pony: Friendship Is Magic - she had no idea she would become an Internet phenomenon and major celebrity to a worldwide fan-base of grownups. Bronies are united by their belief in the show's philosophy. This documentary gives an inside view of the Pony fan-world, and an intimate look at the courage it takes to just be yourself...even when that means liking a little girls' cartoon.
0.0Ellie Goulding performs at the V&A Museum in London, England, UK for her streaming concert. The Brightest Blue Experience, will find Goulding delving deep into her new album and performing many of the songs for the very first time, in addition to a selection of fan favorites from her catalog. Ellie will be accompanied by “a special ensemble of live musicians and very special guests". In addition to becoming Goulding’s third No.1 record in the UK, Brightest Blue also captured the hearts of critics.
6.0The greatness, fall and renaissance of Hammer, the flagship company of British popular cinema, mainly from 1955 to 1968. Tortured women and sadistic monsters populated oppressive scenarios in provocative productions that shocked censorship and disgusted critics but fascinated the public. Movies in which horror was shown in offensive colors: dreadful stories, told without prejudices, that offered fear, blood, sex and stunning performances.
7.87-year-old Sasha has always known that she is a girl. Sasha’s family has recently accepted her gender identity, embracing their daughter for who she truly is while working to confront outdated norms and find affirmation in a small community of rural France.
6.7A journey into the unique, often bizarre, world of Japanese cat culture. Cat themed cafes, bars, temples, cat islands, cats with human jobs, cat friendly businesses, and the origins of the iconic beckoning cat statue.
7.6Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.
10.0By drawing a parallel between the Indian Durga Puja festival and other forms of celebrating the divine feminine, Santa Shakti reveals the Sacred Power beyond languages and religions.
6.8This film is a portrait of unique cultural space for Spirits, Gods and People. While permanent theatres are commonly built in most cosmopolitan modern cities, Hong Kong preserves a unique theatrical architecture, a Chinese tradition that has lasted more than a century - Bamboo Theatre.
6.5Jacques Lemonnier of IBM France, Francois Dalle of L'Oreal and other ultrapowerful French moguls are surprisingly candid -- and cold-blooded -- as they discuss their attitudes about business in this startling 1978 documentary. After sounding off about unions, strikes, hierarchy and management, the subjects realized how callous they sounded and managed to convince the French government to suppress the film.
7.5For the third time, HBO cameras go inside Trenton State Maximum Security Prison--and inside the mind of one of the most prolific killers in U.S. history--in this gripping documentary. Mafia hit man Richard Kuklinski freely admits to killing more than 100 people, but in this special, he speaks with top psychiatrist Dr. Park Dietz in an effort to face the truth about his condition. Filled with more never-before-revealed confessions, it's the most chillingly candid Iceman special yet as it combines often-confrontational interview footage between Kuklinski and Dietz with photos, crime reenactments and home movies that add new layers to this evolving and fascinating story.
6.8You could be forgiven for mistaking Charlie Siem for James Bond. Whether he's driving an orange Porsche to his cliff-top Monaco mansion, ordering martinis or looking suave in a designer suit, he is a man on a mission. It isn't to hunt down SPECTRE, but to find perfection in everything he does. Whether it's performing on stage, recording albums, or selecting a suit, Charlie demands the best, of himself and others. Despite an entourage dubbed ‘Charlie's Angels', he's lonesome, and complains that people can't relate to him. Danish filmmaker Eva Mulvad, with patience and panache, delves into this life of privilege to find commonalities of ambition and desire.
7.2Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
7.2A compilation of interviews, rehearsals and backstage footage of Michael Jackson as he prepared for his series of sold-out shows in London.
8.0A kaleidoscopic portrait of the English actress and singer Jane Birkin, heroine of pop culture.

