The Merchants of Cool

Top 10 Billed Cast

Douglas Rushkoff
Douglas Rushkoff

Self

Christina Aguilera
Christina Aguilera

Self

Greg Berlanti
Greg Berlanti

Self

Jessica Biel
Jessica Biel

Self

Adam Carolla
Adam Carolla

Self

Fred Durst
Fred Durst

Self

Malcolm Gladwell
Malcolm Gladwell

Self

Carson Daly
Carson Daly

Self

Lewis Goldstein
Lewis Goldstein

Self

Shaggy 2 Dope
Shaggy 2 Dope

Shaggy 2 Dope

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Fin de concession(fr)

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Pierre Carles questions the privatization of the leading French televisions channel : is it not scandalous that the TFI-Bouygues concession has been automatically renewed since 1987 ? Taking up the anti-television fight he initiated with "Pas vu Pas pris", his first film, he confronts the people responsible for the news who have always avoided tackling this taboo subject. But the investigation does not go as planned : the old dinosaurs and young guardians now how to handle this media critic. To find his "fighting spirit" again, Carles calls to arms his friends and changes methods : Henceforth, no more concessions !

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The Real Mad Men and Women of Madison Avenue(en)

2013-06-30

Chronicles the growth of the advertising industry from the 1950s through today, looking at the real men and women who created some of the most ground-breaking advertising campaigns and slogans and whose work changed the landscape of the ad industry. Roy Eaton, Jerry Della Femina, Paula Green, George Lois, and other creative giants recount the history of the advertising industry through unforgettable stories and campaigns.

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No Measure of Health(en)

No Measure of Health profiles Kyle Magee, an anti-advertising activist from Melbourne, Australia, who for the past 10 years has been going out into public spaces and covering over for-profit advertising in various ways. The film is a snapshot of his latest approach, which is to black-out advertising panels in protest of the way the media system, which is funded by advertising, is dominated by for-profit interests that have taken over public spaces and discourse. Kyle’s view is that real democracy requires a democratic media system, not one funded and controlled by the rich. As this film follows Kyle on a regular day of action, he reflects on fatherhood, democracy, what drives the protest, and his struggle with depression, as we learn that “it is no measure of health to be well adjusted to a profoundly sick society.”

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Never a Backward Step(en)

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Behind the Screens, Hollywood Goes Hypercommercial
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Behind the Screens, Hollywood Goes Hypercommercial(en)

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Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.

Helvetica
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Helvetica(en)

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A heartwarming exploration of a community art project by photographer Tawfik Elgazzar providing free portraits for locals and passers-by in Sydney, Australia's Inner West. The film explores the nature of individuality, cultural diversity and the positive joy for the photographer of seeing his subjects smile.

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Joanne is a model, a teacher, a fighter, a chameleon. But when her private semi-nude photos went public, this woman of many talents came to be simply known as 'the topless teacher'. Together with her former student, artist Simon Fujiwara, she seeks to reclaim her image through social media and branding tactics. Shifting between advertisement and portraiture, this meta-narrative on identity manages to infuse playfulness in its layered commentary on who you are and how you're seen.

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On Wednesday 27th January 1999, Whiskas Singles made advertising history. The first-ever commercial for cats was shown on British TV. The results? Thousands of cats across the length and breadth of Britain jumping, staring and listening. (Apart from the ones who completely ignored it.) Even cat owners enjoyed the ad. It was splashed across the national press and TV and made the news as far away as Australia and the US. Now it's on video, along with an explanation of how the ad works and reactions from both cats and owners. Watch it with your cat and see what he or she thinks. (In our tests, 8 out of 10 preferred it.)

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