Behind the Screens, Hollywood Goes Hypercommercial(2000)
Hollywood Goes Hypercommercial
Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.
Movie: Behind the Screens, Hollywood Goes Hypercommercial
Top 4 Billed Cast
himself
himself
HomePage
Overview
Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.
Release Date
2000-01-01
Average
0
Rating:
0.0 startsTagline
Hollywood Goes Hypercommercial
Genres
Languages:
EnglishKeywords
Similar Movies
Das Plakat - Die Geburt der modernen Werbung(de)
Advertising: Colorful and projected on a large scale. The new era begins at the beginning of the 20th century in Berlin, Munich and Vienna. Lucian Bernhard, Ludwig Hohlwein and Julius Klinger put the products of industrialization in a new light: cars and cigarettes, fashion and cosmetics. The story of the three exceptional graphic artists and how their poster art revolutionized advertising.
Heval(en)
When a British-born actor abandons his Hollywood career to volunteer to Join the Kurdish YPG to fight ISIS in Syria, many see him as a selfless hero battling America's most insidious enemy. But others think he's a hot-tempered narcissist, staging a publicity stunt to further his career - and when his service ends, neither the UK nor the US welcome him back. Through incisive interviews with the actor, his supporters, his detractors, and top-tier experts - and featuring the actor's own jaw-dropping helmet-cam video of deadly battles with and interrogations of ISIS fighters - Heval gives viewers unprecedented access into a war against evil and one man's controversial role in it.
The Atomic Cafe(en)
A disturbing collection of 1940s and 1950s United States government-issued propaganda films designed to reassure Americans that the atomic bomb was not a threat to their safety.
The Death of "Superman Lives": What Happened?(en)
The Death of 'Superman Lives': What Happened? feature film documents the process of development of the ill fated "Superman Lives" movie, that was to be directed by Tim Burton and star Nicolas Cage as the man of steel himself, Superman. The project went through years of development before the plug was pulled, and this documentary interviews the major filmmakers: Kevin Smith, Tim Burton, Jon Peters, Dan Gilroy, Colleen Atwood, Lorenzo di Bonaventura and many many more.
Dear Ike: Lost Letters to a Teen Idol(en)
In this animated documentary, Los Angeles filmmaker Dion Labriola recounts his all-consuming childhood quest to contact his teen idol, Ike Eisenmann - and the magical turn of events that led him toward his goal (some 40 years later).
Showbiz Goes to War(en)
While a few Hollywood celebrities such as James Stewart and Clark Gable saw combat during World War II, the majority used their talents to rally the American public through bond sales, morale-boosting USO tours, patriotic war dramas and escapist film fare. Comedian David Steinberg plays host for this star-studded, 90-minute documentary, which looks at the way Tinseltown helped the United States' war effort.
Dream Me Up Scotty!(en)
Alex Norton discovers how showbusiness has handled the portrayal of the Scottish accent. For over 100 years audiences have struggled to understand our braw brogue: silent Harry Lauder films attempted an accent in the captions, and in Hollywood's golden era , everyone wanted to paint their tonsils tartan- but as examples from Katharine Hepburn, Orson Welles and Richard Chamberlain show, they couldnae. Then Disney made Brave and proved that it disnae have to be all bad!
Stigma: Raised in Hollywood(en)
When former child star Aaron Schwartz (Mighty Ducks, Heavyweights) returned to the acting world as an adult, he found himself always being asked this recurring question: 'how is he still normal having been a child star?' After seeing one too many sensationalized 'where are they now' publications he began to notice that being a child actor carried with it a stigma that seemed impossible to break. Aaron explores why the Stigma of being raised in Hollywood exists, and why child stars are so often misunderstood.
Nice Girls Don't Stay for Breakfast(en)
In the late 1990s, iconic photographer Bruce Weber barely managed to convince legendary actor Robert Mitchum (1917-97) to let himself be filmed simply hanging out with friends, telling anecdotes from his life and recording jazz standards.
The Mind of a Murderer: Part 2(en)
A look at the trial and the use of psychiatric evidence in the criminal proceedings of mass murderer 'The Hillside Strangler' Kenneth Bianchi.
Helvetica(en)
Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
The Corporation(en)
Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.
Electric Boogaloo: The Wild, Untold Story of Cannon Films(en)
A documentary about the rise and fall of the Cannon Film Group, the legendary independent film company helmed by Israeli cousins Menahem Golan and Yoram Globus.
The Get Lost Losers(en)
THE GET LOST LOSERS follows the most cantankerous rock band in Hollywood as it prepares for a super-clutch industry showcase and one last shot at fame. Official Selection: Montauk Film Festival & Culver City Film Festival. Winner at FOTA, The Canadian Cinematography Awards and The Studio City Film Festival.
In Dispute: Lively v. Baldoni(en)
The special examines the legal complaint brought against Justin Baldoni by Blake Lively, alleging he engaged in sexual misconduct on the set of his film, It Ends With Us, and hired a PR firm to engage in an online smear campaign against her to keep her quiet. Baldoni denies the allegations and has responded with a $400m counter-suit, accusing her of defamation. With the trial set for March 2026, the special examines the evidence on both sides and the response to the dispute on social media.
Tasmanian Devil: The Fast and Furious Life of Errol Flynn(en)
The story of Tasmanian-born actor Errol Flynn whose short & flamboyant life, full of scandals, adventures, loves and excess was largely played out in front of the camera - either making movies or filling the newsreels and gossip magazines. Tragically he was dead from the effects of drugs and alcohol by the time he was only 50 & the myths live on. But there is another side of Flynn that is less well known - his ambitions to be a serious writer and newspaper correspondent, his documentary films and his interest in the Spanish Civil War and Castro's Cuba
Round About Hollywood(en)
This short travelogue depicts snippets of locations in Hollywood, California, most of them as seen from the streets. Considerable time is taken showing the kinds of architecture of private homes. There are images of various important buildings, and a depiction of the Hollywood Bowl. Finally, there is a sequence revolving around the premiere of the film “Dirigible” (1931) at the famed Chinese Theatre.
Cocaine: History Between the Lines(en)
Cocaine has always gotten a bad rap, and for a reason. It is a drug used by the rich and the poor legally and illegally, Mexican cartels fought over it with Colombia once associated with the brutal cocaine wars, and a source of tension between the American and Mexican borders on the people who are illicitly bringing in cocaine from one side of the border to another and will do anything to do it. So it can be surprising at times to the viewer throughout the course of the documentary special, that it was never always like this.
Be Water(en)
In 1971, after being rejected by Hollywood, Bruce Lee returned to his parents’ homeland of Hong Kong to complete four iconic films. Charting his struggles between two worlds, this portrait explores questions of identity and representation through the use of rare archival footage, interviews with loved ones and Bruce’s own writings.
Ardisson, l'Homme en Noir : l'hommage(fr)
This tribute program takes you back into the world of Thierry Ardisson, a particularly creative, provocative, and erudite host and producer. From "Tout le monde en parle" to "Salut les Terriens !", via "Lunettes noires pour nuits blanches", the program retraces his more than 40-year career and his extraordinary journey, featuring cult interviews, testimonials, and archive footage. Numerous guests will pay tribute to him and share their memories and anecdotes on set. Thierry Ardisson, "the man in black," shook up the French audiovisual landscape and left his mark on his era. The program is broadcast on all TV5 Monde channels and on TV5 Québec/Canada.