Behind the Screens, Hollywood Goes Hypercommercial(2000)
Hollywood Goes Hypercommercial
Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.
Movie: Behind the Screens, Hollywood Goes Hypercommercial
Top 4 Billed Cast
himself
himself
HomePage
Overview
Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.
Release Date
2000-01-01
Average
0
Rating:
0.0 startsTagline
Hollywood Goes Hypercommercial
Genres
Languages:
EnglishKeywords
Similar Movies
Hollywood Dreamers(de)
Aspiring actors and actresses talk about making it in Hollywood and how they perceive this world. Casting directors and filmmakers also share their perspectives.
Hollywood Comedian(en)
Exploring the gritty underbelly of the stand-up comedy scene in Los Angeles.
The Corporation(en)
Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.
Katharine Hepburn: All About Me(en)
In a rare interview, Katharine Hepburn shares her memories and memorabilia.
Mad Women(en)
The story of pioneering women making iconic TV ads that changed the world: from Shake n' Vac and Levi's, to the Flake girl in the bath and the Lynx effect
Circus of Books(en)
For decades, a nice Jewish couple ran Circus of Books, a porn shop and epicenter for gay LA. Their director daughter documents their life and times.
Sword-and-Sandal: The Story of the Period Epic(fr)
The history of the peplum genre, known as sword-and-sandal cinema, set in Antiquity, from the silent film era to the present day.
Score: A Film Music Documentary(en)
Music is an integral part of most films, adding emotion and nuance while often remaining invisible to audiences. Matt Schrader shines a spotlight on the overlooked craft of film composing, gathering many of the art form’s most influential practitioners, from Hans Zimmer and Danny Elfman to Quincy Jones and Randy Newman, to uncover their creative process. Tracing key developments in the evolution of music in film, and exploring some of cinema’s most iconic soundtracks, 'Score' is an aural valentine for film lovers.
TMZ Presents: Hollywood is High(en)
From ayahuasca retreats to ketamine therapy, celebrities and scientists alike explore the healing powers and potential pitfalls of modern-day drugs.
Marilyn Monroe: Beauty is Pain(en)
Marilyn Monroe is easily the most iconic woman of 20th Century Hollywood. Born Norma Jeane Mortenson and raised in Los Angeles, Marilyn reached the height of fame in Hollywood, leaving behind the troubled world that Norma Jeane had once lived in. Her undeniable sex appeal and star quality still has as much influence today as it did then, and her image can still be seen in major cities around the world. Marilyn created a legacy that continues decades after her tragic death, and has a history of iconic moments that will keep her at the forefront of Hollywood forever.
No Measure of Health(en)
No Measure of Health profiles Kyle Magee, an anti-advertising activist from Melbourne, Australia, who for the past 10 years has been going out into public spaces and covering over for-profit advertising in various ways. The film is a snapshot of his latest approach, which is to black-out advertising panels in protest of the way the media system, which is funded by advertising, is dominated by for-profit interests that have taken over public spaces and discourse. Kyle’s view is that real democracy requires a democratic media system, not one funded and controlled by the rich. As this film follows Kyle on a regular day of action, he reflects on fatherhood, democracy, what drives the protest, and his struggle with depression, as we learn that “it is no measure of health to be well adjusted to a profoundly sick society.”
Showbiz Kids(en)
A documentary chronicling the shared experiences of prominent former child stars and the personal and professional price of fame and failure on a child.
Hollywoodism: Jews, Movies and the American Dream(en)
This film discusses the effect on how major American films in Hollywood were influenced by the Eastern European Jewish culture that most of the major movie moguls who controlled the studios shared. Through clips of various films, the filmmakers illustrate the dominant themes like that of the outsider, the outspoken American patriotism, and rooting for the underdog in society.
Legacy of the Hollywood Blacklist(en)
This one-hour film, narrated by Actor BURT LANCASTER, explores the lingering effects of The Hollywood Blacklist, which occurred in the late forties and early fifties as part of the Anti-Communist witch-hunts that terrorized the nation. This film is seen through the eyes of the wives and children of the now deceased Hollywood figures whose careers were destroyed when studio bosses, along with guild and union officials capitulated to the demands of the House Un-American Activities Committee.
A Day in the Life of a Consumer(de)
The film shows one day from waking up in the morning all the way to waking up again the next morning. The everyday situations that many commercials are made of, the little dramas that they create and solve through the product or service they sell, are stitched together into one day. This is a film about the everyday in (German, or Western-European) society because the commercials are part of the everyday of most people (everyone who watches television) and they depict an ideal image of society. The film abundantly uses repetition as an editing technique, in visual ways as described above, but also because commercials can be read in different ways. For instance, Brat baking foil shows up at the evening dinner sequence, when an ovendish is put on the table, and again later on in the sequence about going out to a classic concert, because the clip has classic music.
Helvetica(en)
Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
Showbiz Goes to War(en)
While a few Hollywood celebrities such as James Stewart and Clark Gable saw combat during World War II, the majority used their talents to rally the American public through bond sales, morale-boosting USO tours, patriotic war dramas and escapist film fare. Comedian David Steinberg plays host for this star-studded, 90-minute documentary, which looks at the way Tinseltown helped the United States' war effort.