Movie: Behind the Screens, Hollywood Goes Hypercommercial

Top 4 Billed Cast

Jeremy Pikser
Jeremy Pikser

himself

Mark Crispin Miller
Mark Crispin Miller

himself

Robert McChesney
Robert McChesney

himself

Susan J. Douglas
Susan J. Douglas

herself

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  • Overview

    Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.

  • Release Date

    2000-01-01

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  • Tagline

    Hollywood Goes Hypercommercial

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    English
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