Don Beveridge - Customerization Seminar(1998)

The Secret of Selling the Negro(en)

Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”

Česká reklama: Úsvit kapitalismu(cs)

Crocodile in the Yangtze(en)

Crocodile in the Yangtze follows China's first Internet entrepreneur and former English teacher, Jack Ma, as he battles US giant eBay on the way to building China's first global Internet company, Alibaba Group. An independent memoir written, directed and produced by an American who worked in Ma's company for eight years, Crocodile in the Yangtze captures the emotional ups and downs of life in a Chinese Internet startup at a time when the Internet brought China face-to-face with the West. Crocodile in the Yangtze draws on 200 hours of archival footage filmed by over 35 sources between 1995 and 2009. The film presents a strikingly candid portrait of Ma and his company, told from the point of view of an “American fly on a Chinese wall” who witnessed the successes and the mistakes Alibaba encountered as it grew from a small apartment into a global company employing 16,000 staff.

The Corporation(en)

Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.

Wealth of a Nation(en)

"This film explores how freedom of speech — including dissent — is afforded to all Americans, and shows freedom of expression in art, music, dance, architecture, and science. The film also emphasizes the importance of the individual’s contribution to the whole of society and demonstrates how a productive and creative society is formed by the open and respectful exchange of ideas. The film was written, produced, and directed by William Greaves" (National Archives).

Holy Land: Startup Nations(en)

With the most tech startups and venture capital per capita in the world, Israel has long been hailed as The Startup Nation. WIRED’s feature-length documentary looks beyond Tel Aviv’s vibrant, liberal tech epicenter to the wider Holy Land region – the Palestinian territories, where a parallel Startup Nation story is emerging in East Jerusalem, Nazareth, Ramallah and other parts of the West Bank, as well as in the Israeli cybersecurity hub of Be’er Sheva. And we will learn how the fertile innovation ecosystem of Silicon Wadi has evolved as a result of its unique political, geographical and cultural situation and explore the future challenges – and solutions – these nations are facing.

Savons, attention terrain glissant(fr)

The Secrets of Coca-Cola(fr)

The Price We Pay(en)

A documentary on the history and present-day reality of big-business tax avoidance, which has seen multinationals depriving governments of trillions of dollars in tax revenues by harboring profits in offshore havens.

Nokia Mobile: We Were Connecting People(fi)

Once upon a time there was a large Finnish company called Nokia that manufactured the world’s best and most innovative mobile phones. Nokia’s annual budget was larger than that of the Government of Finland and their phones spread everywhere and changed the whole culture of communication. But then something changed. Film portrays the rise and fall of Nokia and the Finnish mobile phone industry. Nokia engineers, designers and managers tell their story about the creation, success and downfall of the Finnish mobile phone.

À la canne blanche(fr)

Your Mind Matters(en)

When Roger Lee slips on his front steps, he has no idea the fall will send him spiralling into the darkest chapter of his life. Injured, and drowning in despair, he hits rock bottom—until he discovers the power of his own words. Through pain, he finds purpose, turning his struggle into wisdom that inspires millions. Now, as a world-renowned speaker, he lifts others the way he once needed lifting. A raw and uplifting story of resilience, reinvention, and the unexpected ways we rise.

Console Wars(en)

In 1990, SEGA, a fledgling arcade company assembled a team of misfits to take on the greatest video game company in the world, Nintendo. It was a once-in-a-lifetime, no-holds-barred conflict that pit brother against brother, kids against grownups, Sonic against Mario, and uniquely American capitalism against centuries-old Japanese tradition. For the first time ever, the men and women who fought on the front lines for Sega and Nintendo discuss this battle that defined a generation.

The Trouble with Women(en)

This short film illustrates some of the perceived problems a supervisor might face working with women, but ultimately demonstrates where the real problem lies.

The Last Blockbuster(en)

A documentary on the last remaining Blockbuster Video in Bend, Oregon.

NA China(fr)

The implantation of African traders in Guangzhou is a recent phenomenon, on which Marie Voignier reports through her interlinking portraits of Jackie, Julie, Shanny who have come to set up their business on site. Amidst the monstrous accumulation of merchandise on the endless markets of the megacity, the film follows these African businesswomen grappling with the globalised Chinese economy.

Marjoe(en)

Part documentary, part expose, this film follows one-time child evangelist Marjoe Gortner on the "church tent" Revivalist circuit, commenting on the showmanship of Evangelism and "the religion business", prior to the start of "televangelism". Preserved by the Academy Film Archive in 2005.

Art & Copy(en)

The personal odysseys of some of the most influential advertising visionaries of all time and the stories behind their campaigns.

Laboratory Greece(en)

A journey through Greece and Europe’s past and recent history: from the Second World War to the current crisis. It is a historical documentary, a look into many stories. «If Democracy can be destroyed in Greece, it can be destroyed throughout Europe» Paul Craig Roberts

Meow Wolf: Origin Story(en)

When a group of young DIY artists in Santa Fe can’t find a door into the art world, they blow open an entirely new portal with their grit, passion, and tenacity. Within just a few short years – and with a little help from George R.R. Martin – this group called Meow Wolf ultimately hits a cultural nerve and garners massive, unexpected success with their exhibit, House of Eternal Return.