Don Beveridge - Customerization Seminar(1998)

The Secrets of Coca-Cola(fr)

America Unchained(en)

British Comedian Dave Gorman travels across America without supporting the 'Man'. In other words, no Holiday Inns, no Best Westerns and no Comfort Suites. No Shells, no Arcos and no BP gas stations. No MacDonalds, no Starbucks and no chains of any kind. Just Mom & Pop business all the way.

Česká reklama: Úsvit kapitalismu(cs)

Savons, attention terrain glissant(fr)

Wealth of a Nation(en)

"This film explores how freedom of speech — including dissent — is afforded to all Americans, and shows freedom of expression in art, music, dance, architecture, and science. The film also emphasizes the importance of the individual’s contribution to the whole of society and demonstrates how a productive and creative society is formed by the open and respectful exchange of ideas. The film was written, produced, and directed by William Greaves" (National Archives).

The Secret of Selling the Negro(en)

Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”

The Corporation(en)

Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.

Nokia Mobile: We Were Connecting People(fi)

Once upon a time there was a large Finnish company called Nokia that manufactured the world’s best and most innovative mobile phones. Nokia’s annual budget was larger than that of the Government of Finland and their phones spread everywhere and changed the whole culture of communication. But then something changed. Film portrays the rise and fall of Nokia and the Finnish mobile phone industry. Nokia engineers, designers and managers tell their story about the creation, success and downfall of the Finnish mobile phone.

Crocodile in the Yangtze(en)

Crocodile in the Yangtze follows China's first Internet entrepreneur and former English teacher, Jack Ma, as he battles US giant eBay on the way to building China's first global Internet company, Alibaba Group. An independent memoir written, directed and produced by an American who worked in Ma's company for eight years, Crocodile in the Yangtze captures the emotional ups and downs of life in a Chinese Internet startup at a time when the Internet brought China face-to-face with the West. Crocodile in the Yangtze draws on 200 hours of archival footage filmed by over 35 sources between 1995 and 2009. The film presents a strikingly candid portrait of Ma and his company, told from the point of view of an “American fly on a Chinese wall” who witnessed the successes and the mistakes Alibaba encountered as it grew from a small apartment into a global company employing 16,000 staff.

À la canne blanche(fr)

Art & Copy(en)

The personal odysseys of some of the most influential advertising visionaries of all time and the stories behind their campaigns.

One Man and His Shoes(en)

'One Man and His Shoes' tells the story of the phenomenon of Air Jordan sneakers showing their social, cultural and racial significance and how ground-breaking marketing strategies created a multi-billion-dollar business.

Laboratory Greece(en)

A journey through Greece and Europe’s past and recent history: from the Second World War to the current crisis. It is a historical documentary, a look into many stories. «If Democracy can be destroyed in Greece, it can be destroyed throughout Europe» Paul Craig Roberts

Marjoe(en)

Part documentary, part expose, this film follows one-time child evangelist Marjoe Gortner on the "church tent" Revivalist circuit, commenting on the showmanship of Evangelism and "the religion business", prior to the start of "televangelism". Preserved by the Academy Film Archive in 2005.

The Merchants of Cool(en)

A documentary on the marketing of pop culture to Teenagers.

The Light Bulb Conspiracy(fr)

Once upon a time... consumer goods were built to last. Then, in the 1920’s, a group of businessmen realized that the longer their product lasted, the less money they made, thus Planned Obsolescence was born, and manufacturers have been engineering products to fail ever since. Combining investigative research and rare archive footage with analysis by those working on ways to save both the economy and the environment, this documentary charts the creation of ‘engineering to fail’, its rise to prominence and its recent fall from grace.

The Price We Pay(en)

A documentary on the history and present-day reality of big-business tax avoidance, which has seen multinationals depriving governments of trillions of dollars in tax revenues by harboring profits in offshore havens.

Meow Wolf: Origin Story(en)

When a group of young DIY artists in Santa Fe can’t find a door into the art world, they blow open an entirely new portal with their grit, passion, and tenacity. Within just a few short years – and with a little help from George R.R. Martin – this group called Meow Wolf ultimately hits a cultural nerve and garners massive, unexpected success with their exhibit, House of Eternal Return.

Espacio gratuito(es)

Political spots are a genre with its own rules, continuities and ruptures. This film explores different visions of Argentina constructed by publicists and candidates faced with the task of seducing voters.

NA China(fr)

The implantation of African traders in Guangzhou is a recent phenomenon, on which Marie Voignier reports through her interlinking portraits of Jackie, Julie, Shanny who have come to set up their business on site. Amidst the monstrous accumulation of merchandise on the endless markets of the megacity, the film follows these African businesswomen grappling with the globalised Chinese economy.