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The Secret of Selling the Negro(1954)
Status: Released
Date: 1954-07-04
60%
1 Votes
Time: 0h 21m
Why Let a Lot of Old -Fashioned Ideas Hurt Profits!
Overview:
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
Languages: English.
Countries:
United States of America
ProductionCompanies:
Johnson Publishing
Sarra
Movie: The Secret of Selling the Negro
Top 1 Billed Cast
Robert Trout
Self - Host
Video Trailer The Secret of Selling the Negro
All 1 videos
THE SECRET OF SELLING THE NEGRO (1954) - Trailer
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