Experiments in Advertising: The Films of Erwin Blumenfeld: Advertising & Layout(2006)

Experiments in Advertising: The Films of Erwin Blumenfeld: Process & Surrealism(en)

Part of a triptych of fashion films edited from Erwin Blumenfeld's original footage by filmmaker Adam Mufti and sound designer Olivier Alary. This film examines the concept of 'Process & Surrealism' in Blumenfeld's motion image work.

Beethoven's Big Break(en)

Eddie, a struggling animal trainer and single dad suddenly finds himself the personal wrangler for a large and lovable St. Bernard whose fabulous movie "audition" catapults the dog to stardom. However, a trio of unscrupulous ne'er-do-wells have plans to kidnap the famous dog and hold him for ransom.

D3: The Mighty Ducks(en)

The Ducks are offered scholarships at Eden Hall Academy but struggle with their new coach's methods and come under pressure from the board to retain their scholarships before their big game against the Varsity team.

If I Were You 2(pt)

Claudio and Helena are on the verge of breaking up, until the couple experiences another strange phenomenon that looks to help them understand one another more.

Bring It On: Fight to the Finish(en)

When her mother falls for a wealthy man, Lina Cruz must move in with her new stepfather and transfer from an urban East Los Angeles public high school to an exclusive prep school in Malibu, where she struggles to fit in with her affluent new peers. After snooty cheerleading captain Avery blocks Lina from varsity, Lina recruits her best friends from her old school to help her whip the pathetic junior varsity cheerleading squad -- the Sea Lions -- into fighting shape.

Hot Tub Time Machine 2(en)

After their first adventure with the Hot Tub Time Machine, Lou and Nick are living very well off their ill-gotten gains, while Jacob still cannot rely on Lou to be a positive role model. When an unknown assailant breaks into Lou's mansion and shoots him, Nick and Jacob take him for another trip in the hot tub. They emerge in the year 2025, where they must figure out who shot Lou and prevent it from happening again.

Asterix and Cleopatra(fr)

Popular animated hero Asterix and his faithful sidekick Obelix travel to ancient Egypt to help Cleopatra build a new summer home. Cleopatra and Julius Caesar have made a bet, with Caesar wagering the project cannot be completed in a few weeks time. With the help of a magic potion, Asterix comes to the rescue of the Queen of the Nile as Caesar and an angry architect plot against them.

Suck Me Shakespeer 2(de)

A rowdy teacher accompanies a class trip to Thailand to recover some diamonds accidentally sent there and restore the school's reputation.

The Cheetah Girls 2(en)

Best friends Galleria, Chanel, Dorinda, and Aqua, A.K.A. the girl band "The Cheetahs," get the opportunity of a lifetime when they strut their way to Barcelona, Spain, to perform in an international music festival. Along the way, the "amigas Cheetahs" learn that, although their paths are not the same, they are lucky to have one another for the journey.

Invisible Sister(en)

Teenager Cleo's school science project goes quite awry, causing her popular older sister Molly to go invisible.

Scooby-Doo! and the Legend of the Vampire(en)

The Yowie Yahoo starts kidnapping musicians at a concert attended by Scooby and the gang in Vampire Rock, Australia.

Homeward Bound II: Lost in San Francisco(en)

When the pets accidentally get separated from their vacationing owners, Chance, Shadow, and Sassy navigate the mean streets of San Francisco, trying to find their home across the Golden Gate Bridge. But the road is blocked by a series of hazards, both man and beast.

The Tuxedo(en)

Cabbie-turned-chauffeur Jimmy Tong learns there is really only one rule when you work for playboy millionaire Clark Devlin : Never touch Devlin's prized tuxedo. But when Devlin is temporarily put out of commission in an explosive accident, Jimmy puts on the tux and soon discovers that this extraordinary suit may be more black belt than black tie. Paired with a partner as inexperienced as he is, Jimmy becomes an unwitting secret agent.

Ghost Shark(en)

A coastal town is plagued by a supernatural man-eating shark. A ghost hunter joins forces with a sea captain to uncover the secrets of the area's dark past and find a way to exorcise the spectral predator.

Santa Paws 2: The Santa Pups(en)

When Mrs. Claus travels to Pineville, the merriest place on the planet, a quartet of magical puppies stow away on her sled, granting joyful wishes to the town's boys and girls. However, something goes terribly wrong - the Christmas spirit begins to disappear. Now, the Santa Pups and Mrs. Claus must race to save Christmas magic from running out for all.

Analyze That(en)

The mafia's Paul Vitti is back in prison and will need some serious counseling when he gets out. Naturally, he returns to his analyst Dr. Ben Sobel for help and finds that Sobel needs some serious help himself as he has inherited the family practice, as well as an excess stock of stress.

License to Drive(en)

Teenager Les Anderson thinks his life can't get any worse after he flunks his driver's exam, but he's wrong. Even though he didn't receive his license, Les refuses to break his date with the cool Mercedes Lane, and he decides to lift his family's prize luxury car for the occasion. Unfortunately, Mercedes sneaks some booze along and passes out drunk, and a confused Les makes the bad decision of enlisting his rebellious friend, Dean, to help.

Teen Beach 2(en)

When characters from the movie musical “Wet Side Story” get stuck in the real world, teens Brady and Mack must find a way to return them home.

Bo Burnham: What.(en)

Left brain and right brain duke it out and then belt out a tune in comedian Bo Burnham's quick and clever one-man show. As intelligent as he is lanky, Burnham cynically pokes at pop entertainment while offering unadulterated showmanship of his own.

Look Who's Talking(en)

Mollie is a single working mother who's out to find the perfect father for her child. Her baby, Mikey, prefers James, a cab driver turned babysitter who has what it takes to make them both happy. But Mollie won't even consider James. It's going to take all the tricks a baby can think of to bring them together before it's too late.

No Measure of Health(en)

No Measure of Health profiles Kyle Magee, an anti-advertising activist from Melbourne, Australia, who for the past 10 years has been going out into public spaces and covering over for-profit advertising in various ways. The film is a snapshot of his latest approach, which is to black-out advertising panels in protest of the way the media system, which is funded by advertising, is dominated by for-profit interests that have taken over public spaces and discourse. Kyle’s view is that real democracy requires a democratic media system, not one funded and controlled by the rich. As this film follows Kyle on a regular day of action, he reflects on fatherhood, democracy, what drives the protest, and his struggle with depression, as we learn that “it is no measure of health to be well adjusted to a profoundly sick society.”

Roxette(en)

Documentary profiling young Roxy Music fans. They talk about the band and the music, are seen out and about in Manchester, they prepare for a concert at the Opera House. Includes footage of a tribute band, who, due to a lack of musical instruments, use household appliances to make music.

The Good Life(en)

Proper doesn't have to mean prim: Alice Hawkins gives the bourgeoisie mood of the Autumn/Winter 2010 collections a terribly British spin in a tongue-in-chic ode to Margot Leadbetter, Beverly Moss and quintessentially English class consciousness.

The Codes of Gender(en)

Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.

Yohji Jamamoto: Rebel In Black(en)

Virgil Abloh: How To Be Both(en)

Film exploring the life of legendary designer Virgil Abloh. It tracks his spectacular ascent from Kanye West’s right-hand man to his role as artistic director of menswear at Louis Vuitton.

How the West Was One(en)

In a contemporary reimagining of the American West, three young women - a snake hunter, a New York artist, and a rodeo queen - challenge the idea of who is permitted to be a cowgirl.

Pitch People(en)

The art of the "pitch" and its role in society, as told by many of the pitch industry's greatest salesmen, including Arnold Morris, Sandy Mason, Lester Morris, Wally Nash and Ed McMahon as well as a look at the Popeil family.

The September Issue(en)

A documentary chronicling Vogue editor-in-chief Anna Wintour's preparations for the 2007 fall-fashion issue.

Gen Z Unravelled(en)

Born between 1997-2012, Generation Z are known as the generation that grew up online. But how did this constant consumption of media impact their fashion sense and expression? GenZ Unravelled asks and answers questions about Generation Z, gaining insight from a stylist within the age bracket, Marisa Suen, and an academic consultant, Kirsten Lee. It is a look into the human/teenage psyche.

Generation Sputnik(de)

From 1957 —the year in which the Soviets put the Sputnik 1 satellite into orbit— to 1969 —when American astronaut Neil Armstrong walked on the surface of the moon—, the beginnings of the space conquest were depicted in popular culture: cinema, television, comics and literature of the time contain numerous references to an imagined future.

The First Ever Commercial for Cats(en)

On Wednesday 27th January 1999, Whiskas Singles made advertising history. The first-ever commercial for cats was shown on British TV. The results? Thousands of cats across the length and breadth of Britain jumping, staring and listening. (Apart from the ones who completely ignored it.) Even cat owners enjoyed the ad. It was splashed across the national press and TV and made the news as far away as Australia and the US. Now it's on video, along with an explanation of how the ad works and reactions from both cats and owners. Watch it with your cat and see what he or she thinks. (In our tests, 8 out of 10 preferred it.)

Perfect Feet(en)

A feature length documentary film about one man's journey to find the perfect set of feet

The Corporation(en)

Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.

Comrade Couture(de)

This film undertakes a journey into the amazing parallel universe of East Berlin’s fashion designers and experts in the art of survival. For, in the midst of the constraints of life in the GDR, there existed a fantasy world where it was possible to dance to another tune, be individual and even provocative. The most important characteristic of this bohemian scene was one’s per- sonal style. But this certainly wasn’t something that could be bought off the peg in the GDR. In this parallel universe it was up to you to create your own individual image – with your own hands. This film tells the story of the desires, the passion and the dreams that were tried and tested, lived and performed in the shadow of the Berlin Wall.

The Dream is Alive(en)

In fashion you’re only as good as your last collection, and the next collection always has to be your best. There is no margin for error. Nicholas Raefski is an emerging designer attempting to change the landscape of American fashion. Go inside New York City Fashion Week with Raefski to see how his young and inexperienced team pulls off a major fashion showcase with almost no budget.

Inside the Dream: Mugler(fr)

Revolutionary fragrances, Haute Couture and spectacular shows: in the world of luxury, Thierry Mugler broke every code. Enter into the backstage of the House: from treasured archives to new creations, from the conception of a new fragrance to designing a ready-to-wear collection with Casey Cadwallader, Mugler Fashion Creative Director, to a frenetic catwalk.

Coco Chanel vs Elsa Schiaparelli(fr)

In the 1920s, the rivalry between fashion icon Gabrielle Chanel and her stylistic rival Elsa Schiaparelli gave rise to innovations in haute couture.

S.W.A.L.K. II(en)

John Galliano, Nick Knight and SHOWstudio continue their creative partnership, revealing the Maison Margiela S/S 21 co-ed collection. S.W.A.L.K first began with the opening up of the Margiela Atelier, following the creation of the A/W 20 artisanal collection. This second chapter revives a distant memory of tango dancers in Buenos Aires, whilst realising a bewitching proposal for the marriage of the Maison's artisanal and ready-to-wear lines via a fashion film cum documentary and a series of stills.

Behind the Screens, Hollywood Goes Hypercommercial(en)

Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.