

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.



Self (archive footage)

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.
2023-06-02
6.5
6.0In the summer of 1963, François Mitterrand was going through a deep existential crisis. His political career was at a standstill and, after 19 years of marriage, the couple had grown apart. It was at this point that François Mitterrand met the woman who was to give new meaning to his life. Anne Pingeot, aged 19, was to become the companion of a lifetime, a woman who would be with him throughout his rise to power and who would remain by his side until his last breath. For the first time, Anne Pingeot has agreed to allow the fragments of this passionate love story — hundreds of letters and a diary — to be shown on television, before being donated to the National Library.
7.4Has been an year since Pietro Zinni's gang got caught in the Sopox production laboratory and each of them locked up in different jails. From Regina Coeli jail, Pietro keep warning the authorities a fool syntetized nerve gas and he is ready to make a killing, but no one takes him seriously.
5.9Gary Hart, former Senator of Colorado, becomes the front-runner for the Democratic presidential nomination in 1987. Hart's intelligence, charisma and idealism makes him popular with young voters, leaving him with a seemingly clear path to the White House. All that comes crashing down when allegations of an extramarital affair surface in the media, forcing the candidate to address a scandal that threatens to derail his campaign and personal life.
5.6When Alex, an infiltration expert with a secret past, accidentally reveals her identity during what should have been a routine heist, she quickly finds herself mixed up in a government conspiracy and entangled in a deadly game of cat-and-mouse with a master assassin and his team of killers. Armed with her own set of lethal skills, Alex looks to exact revenge for her murdered friends while uncovering the truth.
6.0A slacker switches up his cleaning job by pretending to be a mental coach's assistant and consults an injured ice skater who has lost her confidence.
7.4Pietro Zinni is asked by the police to revive the old gang to create a task force that will stop the spread of smart drugs.
5.6Asim Noyan swindles people with his lies and games. Asim Noyan and his gang, who no one else has been able to catch, get into a ruse again.
8.6In the continuing saga of the Corleone crime family, a young Vito Corleone grows up in Sicily and in 1910s New York. In the 1950s, Michael Corleone attempts to expand the family business into Las Vegas, Hollywood and Cuba.
5.9Sara Shaw is the type of woman who prefers to sit on the sidelines at work, but when her big idea for a Christmas initiative is stolen, she makes a wish to Santa that she'll finally have the courage to stand up for herself. Santa grants her wish, but only gives her 48 hours. As the clock ticks, Sara will discover how to channel the Christmas magic and speak her mind all on her own.
6.1Neil, Will and Simon receive an invite from Jay to join him in Australia whilst on his gap year, who promises them it’s ”the sex capital of the world”. With their lives now rather dull compared to their hedonistic school days and legendary lads holiday, it’s an offer they can’t refuse. Once again, they put growing up temporarily on-hold, and embark on a backpacking holiday of a lifetime in an awful car, inspired by Peter Andre’s ‘Mysterious Girl’. Will soon finds himself battling with the lads to do something cultural, whilst they focus their attention on drinking, girls, and annoying fellow travelers.
6.2An outcast teenager, Pauline, practices surgical skills and harbors increasingly violent psychosexual fantasies.
6.3A father and son go on the run after the dad learns his child possesses special powers.
6.6A sweeping drama set in the chaotic aftermath of the US invasion of Iraq, where the life of top UN diplomat Brazilian Sérgio Vieira de Mello hangs in the balance during the most treacherous mission of his career.
7.1While on a last-minute European holiday, a young woman finds herself in the middle of a real-life fairy tale when a chance meeting with a handsome local leads to something more. However, things get complicated when she learns that the "local" is actually a prince who is about to be crowned King, and whose mother is dead-set against her royal son's romance with the tourist.
6.1In answer to an orphan boy's prayers, the divine Lord Krishna comes to Earth, befriends the boy, and helps him find a loving family.
5.6Newly appointed CEO of Robinson Tech, Wes Robinson, is looking for new ideas to boost the company's sales. Vivian Blair, a program developer, shares a dating algorithm she has been working on called My Perfect Match. Wes sees potential and an opportunity to turn the company around and launches the service. When the pair is challenged to use My Perfect Match themselves to find love, this algorithm shows some interesting results.
7.7A stage director and an actress struggle through a grueling, coast-to-coast divorce that pushes them to their personal extremes.
6.4A fresh and distinctive take on Charles Dickens’ semi-autobiographical masterpiece, The Personal History of David Copperfield, set in the 1840s, chronicles the life of its iconic title character as he navigates a chaotic world to find his elusive place within it. From his unhappy childhood to the discovery of his gift as a storyteller and writer, David’s journey is by turns hilarious and tragic, but always full of life, colour and humanity.
7.0When German police viciously quell a protest against the shah of Iran, popular journalist Ulrike Meinhof rebels against her dishonest marriage, walks away from her children and joins radical anarchist Andreas Baader. Together with Baader's girlfriend, Gudrun Ensslin, they form the violent Red Faction Army, and together perpetrate a slew of terrorist attacks as a way of disrupting the fabric of what they see as an increasingly fascist state.
6.1In 1671, with war brewing with Holland, a penniless prince invites Louis XIV to three days of festivities at a chateau in Chantilly. The prince wants a commission as a general, so the extravagances are to impress the king. In charge of all is the steward, Vatel, a man of honor, talent, and low birth. The prince is craven in his longing for stature: no task is too menial or dishonorable for him to give Vatel. While Vatel tries to sustain dignity, he finds himself attracted to Anne de Montausier, the king's newest mistress. In Vatel, she finds someone who's authentic, living out his principles within the casual cruelties of court politics. Can the two of them escape unscathed?
6.8Behind-the-scenes documentary about the making of director Steven Spielberg's 1997 film "The Lost World."
The Making of Eyewitness is a half-hour documentary that explores how the episodes of the first season of Eyewitness were made.
0.0Women At Large was a video series by Sharlyne Powell for larger sized women. Music by Entertainment Tonight's very own John Tesh and Michael Hanna of the John Tesh Project.
7.5For ten years, Raymond Depardon has followed the lives of farmer living in the mountain ranges. He allows us to enter their farms with astounding naturalness. This moving film speaks, with great serenity, of our roots and of the future of the people who work on the land. This the last part of Depardon's triptych "Profils paysans" about what it is like to be a farmer today in an isolated highland area in France. "La vie moderne" examines what has become of the persons he has followed for ten years, while featuring younger people who try to farm or raise cattle or poultry, come hell or high water.
6.7Guy Debord's analysis of a consumer society.
0.0Ashley Smith was a troubled 19-year-old when she choked herself to death at Ontario's Grand Valley Institution for Women. Her death made national headlines and led to a scathing report by Canada’s federal prison ombudsman. Incarceration for Ashley began at a youth detention centre in New Brunswick. Her crime: she had tossed crabapples at a mailman. Her one-month sentence stretched to almost four years, served in five provinces. With the prison videotapes and exclusive access to Smith’s parents, along with a fellow inmate, this documentary exposes a system that fails the many Ashley Smiths still incarcerated in Canadian institutions.
6.0For almost a decade, Mohammed bin Salman, known as MBS, the crown prince and de facto leader of Saudi Arabia, has been shaking up all the pillars of this extraordinary kingdom. The cradle of Islam and the world's leading exporter of crude oil, this Gulf giant has embarked on an unprecedented transformation to meet the existential challenge of the post-oil era. Dreaming of becoming the leader of a stable and prosperous Arab world, MBS is undertaking to transform the austere and rigorous Saudi Arabia into a futuristic utopia. But the rise of tourism, entertainment and the excesses of construction sites are still struggling to make us forget authoritarianism and the repression of opponents. As for the silencing of the religious police, it has not put an end to the oppression of women.
8.0Documentary on the French comedian, actor, humanitarian and legend Coluche.
7.1In the late 1960s, the Beach Boys' Brian Wilson stops touring, produces "Pet Sounds" and begins to lose his grip on reality. By the 1980s, under the sway of a controlling therapist, he finds a savior in Melinda Ledbetter.
0.0Director Drew Stone’s The New York Hardcore Chronicles Film is an incredible journey through the community and culture of the iconic New York hardcore scene. Not the typical history of a local music scene but so much more. Shot in an episodic format, the film contains over 60 interviews, never before seen footage, photos and a blazing soundtrack. With appearances by Roger Miret & Vinnie Stigma (Agnostic Front), Lou Koller, Craig Setari (Sick Of It All), Ray Cappo (Youth Of Today), Billy Graziadei (Biohazard), Billy Milano (S.O.D. / M.O.D.) and Mike Judge (Judge). The film addresses the community, culture, straight edge and DIY ethic of the hardcore scene in the greatest city in the world that is still vibrant, relevant and going strong to this day.
0.0From the turtles of the Farasan Islands to the ibex that dot the Asir Mountains, this documentary captures Saudi Arabia's diverse wildlife and scenery.
0.0Documentary on Ciby 2000, the French film production company founded by Francis Bouygues in 1990.
7.6A documentary of insect life in meadows and ponds, using incredible close-ups, slow motion, and time-lapse photography. It includes bees collecting nectar, ladybugs eating mites, snails mating, spiders wrapping their catch, a scarab beetle relentlessly pushing its ball of dung uphill, endless lines of caterpillars, an underwater spider creating an air bubble to live in, and a mosquito hatching.
0.0"England 79" - 17 scenes from Great Britain the winter of discontent, 1979.
6.7Accio and Manrico are siblings from a working-class family in 1960s Italy: older Manrico is handsome, charismatic, and loved by all, while younger Accio is sulky, hot-headed, and treats life as a battleground — much to his parents' chagrin. After the former is drawn into left-wing politics, Accio joins the fascists out of spite, but his flimsy beliefs are put to test when he falls for Manrico's like-minded girlfriend.
7.4On the shores of Jeju Island, a fierce group of South Korean divers fight to save their vanishing culture from looming threats.
8.5Rare documents and details of the film's story. From its initial option to its critical reception and legacy. Director David Weisman, who also produced "Kiss of the Spider Woman", comes off as rightful creative force behind the production, as it was his true passion. Very detailed comments from all the participants, from the author of the book to the lawyer for the production company, the actors, director, writers, producer, and crew members.