Publicité originale Haribo 3D

Toni Segarra: The Ads Writer(en)

Advertising surrounds us. It is part of our lives, our memory and our culture: it is a pure reflection of our society. However, those who think and create ads are unknown people. Playing with the mechanisms of publicity as a narrative resource, we enter this medium through Spain's best creative director: Toni Segarra.

Osud vdovy Novákové(cs)

Uppfinnaren(sv)

"The Inventor" - About "Arbman Development" an inventory company initiated by PR-guru Leon Nordin. AD produced a total of 173 inventions, including a banknote counter that made confetti out of money.

Switch(en)

Steve Brooks, a sexist womanizer, is killed by a group of his angry former lovers. In heaven, he makes a bargain with God for redemption and agrees to return to Earth. Once there, he must have a sincere relationship with a female and make her fall in love with him. If not, Steve's soul will become the property of the devil. But the devil hedges his bet, and Steve is reincarnated as a woman named Amanda Brooks.

Thank You for Smoking(en)

Nick Naylor is a charismatic spin-doctor for Big Tobacco who'll fight to protect America's right to smoke -- even if it kills him -- while still remaining a role model for his 12-year old son. When he incurs the wrath of a senator bent on snuffing out cigarettes, Nick's powers of "filtering the truth" will be put to the test.

A Day in the Life of a Consumer(de)

The film shows one day from waking up in the morning all the way to waking up again the next morning. The everyday situations that many commercials are made of, the little dramas that they create and solve through the product or service they sell, are stitched together into one day. This is a film about the everyday in (German, or Western-European) society because the commercials are part of the everyday of most people (everyone who watches television) and they depict an ideal image of society. The film abundantly uses repetition as an editing technique, in visual ways as described above, but also because commercials can be read in different ways. For instance, Brat baking foil shows up at the evening dinner sequence, when an ovendish is put on the table, and again later on in the sequence about going out to a classic concert, because the clip has classic music.

The Persuaders(en)

PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.

North by Northwest(en)

Advertising man Roger Thornhill is mistaken for a spy, triggering a deadly cross-country chase.

The Good Night(en)

Gary, a musician, is trapped in an unhappy relationship with his live-in lover, Dora. He becomes enthralled with a beautiful seductress who enters his dreams, and tries to control his dream-state so he can spend more and more time with her. When Gary sees his mystery woman's face on a bus billboard, he discovers she is real, and fate brings him an opportunity to meet her.

The Corporation(en)

Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.

Helvetica(en)

Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

The Stuff(en)

Amalgamated Dairies hires David Rutherford, an FBI man turned industrial saboteur, to investigate a popular new product called “the Stuff,” a new dessert product that is blowing ice cream sales out of the water. Nobody knows how it’s made or what’s in it, but people are lining up to buy it. It's got a delicious flavor to die for!

The Codes of Gender(en)

Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.

It Should Happen to You(en)

Gladys Glover has just lost her modeling job when she meets filmmaker Pete Sheppard shooting a documentary in Central Park. For Pete it's love at first sight, but Gladys has her mind on other things, making a name for herself. Through a fluke of advertising she winds up with her name plastered over 10 billboards throughout city.

X-Rated: The Ads They Couldn't Show(en)

Every year, thousands of commercials are made that never reach our TV screens, deemed too shocking to see. In order to make it onto the screen, they must clear all manner of obstacles, from fussy clients to obsessive regulators and restrictive rights issues. X-Rated takes a look at these outlawed pieces of advertising, revealing the most explicit, controversial and shocking ads never seen. These are ads that break all manner of taboos, from sex, violence, blasphemy, homosexuality, animal cruelty, rapping pensioners, swearing children, suicidal toys and naked athletes to Kylie in her undies on a bucking bronco. Amongst the contributors are advertising executives, producers and censors. The programme also takes a look at the embarrassing world of western celebrities in Japanese ads.

Pitch People(en)

Pitch People is a documentary film that focuses on the role the art of the "pitch" has played in society. It was produced in 1999 and includes interviews with many of the pitch industry's greatest salesmen, including Arnold Morris, Sandy Mason, Lester Morris, Wally Nash and Ed McMahon as well as a look at the Popeil family.

Putney Swope(en)

Swope—the only black man on the executive board of an advertising firm—is accidentally put in charge after the death of the chairman.

The Backbone of America(en)

An account executive tries to find the perfect American family to use in a forthcoming advertising campaign.

The Great Madcap(es)

Portrayal of a family’s attempt to change the spending habit of the indulgent and hedonistic patriarch, Alfredo. The family decides to try to fool him into spending less by telling him that his large fortune is gone.

Lover Come Back(en)

Jerry Webster and Carol Templeton are rival Madison Avenue advertising executives who each dislike each other’s methods. After he steals a client out from under her cute little nose, revenge prompts her to infiltrate his secret "VIP" campaign in order to persuade the mystery product’s scientist to switch to her firm.

The Green Mile(en)

A supernatural tale set on death row in a Southern prison, where gentle giant John Coffey possesses the mysterious power to heal people's ailments. When the cell block's head guard, Paul Edgecomb, recognizes Coffey's miraculous gift, he tries desperately to help stave off the condemned man's execution.

Once Upon a Time... in Hollywood(en)

Los Angeles, 1969. TV star Rick Dalton, a struggling actor specializing in westerns, and stuntman Cliff Booth, his best friend, try to survive in a constantly changing movie industry. Dalton is the neighbor of the young and promising actress and model Sharon Tate, who has just married the prestigious Polish director Roman Polanski…

The Shawshank Redemption(en)

Imprisoned in the 1940s for the double murder of his wife and her lover, upstanding banker Andy Dufresne begins a new life at the Shawshank prison, where he puts his accounting skills to work for an amoral warden. During his long stretch in prison, Dufresne comes to be admired by the other inmates -- including an older prisoner named Red -- for his integrity and unquenchable sense of hope.

Up(en)

Carl Fredricksen spent his entire life dreaming of exploring the globe and experiencing life to its fullest. But at age 78, life seems to have passed him by, until a twist of fate (and a persistent 8-year old Wilderness Explorer named Russell) gives him a new lease on life.

Interstellar(en)

The adventures of a group of explorers who make use of a newly discovered wormhole to surpass the limitations on human space travel and conquer the vast distances involved in an interstellar voyage.

Joker(en)

During the 1980s, a failed stand-up comedian is driven insane and turns to a life of crime and chaos in Gotham City while becoming an infamous psychopathic crime figure.

Deadpool & Wolverine(en)

A listless Wade Wilson toils away in civilian life with his days as the morally flexible mercenary, Deadpool, behind him. But when his homeworld faces an existential threat, Wade must reluctantly suit-up again with an even more reluctant Wolverine.

Halloween(en)

Fifteen years after murdering his sister on Halloween Night 1963, Michael Myers escapes from a mental hospital and returns to the small town of Haddonfield, Illinois to kill again.

Poor Things(en)

Brought back to life by an unorthodox scientist, a young woman runs off with a lawyer on a whirlwind adventure across the continents. Free from the prejudices of her times, she grows steadfast in her purpose to stand for equality and liberation.

Forrest Gump(en)

A man with a low IQ has accomplished great things in his life and been present during significant historic events—in each case, far exceeding what anyone imagined he could do. But despite all he has achieved, his one true love eludes him.

Inside Out(en)

When 11-year-old Riley moves to a new city, her Emotions team up to help her through the transition. Joy, Fear, Anger, Disgust and Sadness work together, but when Joy and Sadness get lost, they must journey through unfamiliar places to get back home.

Drive(en)

Driver is a skilled Hollywood stuntman who moonlights as a getaway driver for criminals. Though he projects an icy exterior, lately he's been warming up to a pretty neighbor named Irene and her young son, Benicio. When Irene's husband gets out of jail, he enlists Driver's help in a million-dollar heist. The job goes horribly wrong, and Driver must risk his life to protect Irene and Benicio from the vengeful masterminds behind the robbery.

The Super Mario Bros. Movie(en)

While working underground to fix a water main, Brooklyn plumbers—and brothers—Mario and Luigi are transported down a mysterious pipe and wander into a magical new world. But when the brothers are separated, Mario embarks on an epic quest to find Luigi.

Good Will Hunting(en)

When professors discover that an aimless janitor is also a math genius, a therapist helps the young man confront the demons that are holding him back.

Green Book(en)

Tony Lip, a bouncer in 1962, is hired to drive pianist Don Shirley on a tour through the Deep South in the days when African Americans, forced to find alternate accommodations and services due to segregation laws below the Mason-Dixon Line, relied on a guide called The Negro Motorist Green Book.

Tenet(en)

Armed with only one word - Tenet - and fighting for the survival of the entire world, the Protagonist journeys through a twilight world of international espionage on a mission that will unfold in something beyond real time.

American Psycho(en)

A wealthy New York investment banking executive hides his alternate psychopathic ego from his co-workers and friends as he escalates deeper into his illogical, gratuitous fantasies.

Fight Club(en)

A ticking-time-bomb insomniac and a slippery soap salesman channel primal male aggression into a shocking new form of therapy. Their concept catches on, with underground "fight clubs" forming in every town, until an eccentric gets in the way and ignites an out-of-control spiral toward oblivion.

Enola Holmes(en)

While searching for her missing mother, intrepid teen Enola Holmes uses her sleuthing skills to outsmart big brother Sherlock and help a runaway lord.

Parasite(ko)

All unemployed, Ki-taek's family takes peculiar interest in the wealthy and glamorous Parks for their livelihood until they get entangled in an unexpected incident.