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Dieux du Stade - Making of Calendar 2001(2004)
Status: Released
Date: 2004-07-13
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Time: 1h 33m
Overview:
Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.
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Imavision Productions
Movie: Dieux du Stade - Making of Calendar 2001
Top 3 Billed Cast
Vincent Clerc
Self
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Overview
Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.
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2004-07-13
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