Smoker of the Future(1985)
This anti-smoking public information film has the kind of stylistic sheen often associated with 1980s British advertising, with its sci-fi setting, filtered smoke and gloomy aesthetics clearly inspired by the works of Ridley Scott (although it’s directed by his contemporary, Barry Myers). It imagines a genetically advanced future humanoid who’s evolved to be a ‘natural born smoker’ – complete with enlarged nostrils and tapping finger - before reminding us that no such creature yet exists. While we expect smoking adverts to be disturbing, the titular character is disquieting in a refreshingly unusual sense.
Movie: Smoker of the Future
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Overview
This anti-smoking public information film has the kind of stylistic sheen often associated with 1980s British advertising, with its sci-fi setting, filtered smoke and gloomy aesthetics clearly inspired by the works of Ridley Scott (although it’s directed by his contemporary, Barry Myers). It imagines a genetically advanced future humanoid who’s evolved to be a ‘natural born smoker’ – complete with enlarged nostrils and tapping finger - before reminding us that no such creature yet exists. While we expect smoking adverts to be disturbing, the titular character is disquieting in a refreshingly unusual sense.
Release Date
1985-01-01
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