

L'Âge d'or de la pub(2023)
55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.



Movie: L'Âge d'or de la pub
Top 10 Billed Cast
Self (archive footage)

L'Âge d'or de la pub
HomePage
Overview
55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.
Release Date
2023-06-02
Average
6.5
Rating:
3.3 startsTagline
Genres
Languages:
FrançaisKeywords
Recommendations Movies
7.6The Last Waltz(en)
Martin Scorsese's documentary intertwines footage from The Band's incredible farewell tour with probing backstage interviews and featured performances by Eric Clapton, Bob Dylan, Joni Mitchell, Van Morrison, and other rock legends.
6.8The Velvet Underground(en)
Experience the iconic rock band's legacy in the first major documentary to tell their story. Directed with the era’s avant-garde spirit by Todd Haynes, this kaleidoscopic oral history combines exclusive interviews with dazzling archival footage.
6.8Making Waves: The Art of Cinematic Sound(en)
The history of cinematic sound, told by legendary sound designers and visionary filmmakers.
7.3The Atomic Cafe(en)
A disturbing collection of 1940s and 1950s United States government-issued propaganda films designed to reassure Americans that the atomic bomb was not a threat to their safety.
7.3The Sparks Brothers(en)
Take a musical odyssey through five weird and wonderful decades with brothers Ron & Russell Mael, celebrating the inspiring legacy of Sparks: your favorite band’s favorite band.
7.0Visions of Light(en)
Cameramen and women discuss the craft and art of cinematography and of the "DP" (the director of photography), illustrating their points with clips from 100 films, from Birth of a Nation to Do the Right Thing. Themes: the DP tells people where to look; changes in movies (the arrival of sound, color, and wide screens) required creative responses from DPs; and, these artisans constantly invent new equipment and try new things, with wonderful results. The narration takes us through the identifiable studio styles of the 30s, the emergence of noir, the New York look, and the impact of Europeans. Citizen Kane, The Conformist, and Gordon Willis get special attention.
7.4Becoming Led Zeppelin(en)
The individual journeys of the four members of the band, as they move through the music scene of the 1960s, playing small clubs throughout Britain and performing some of the biggest hits of the era, until their meeting in the summer of 1968 for a rehearsal that changes their lives forever.
7.9John Candy: I Like Me(en)
Those who knew iconic funnyman John Candy best share his story, in their own words, through never-before-seen archival footage, imagery, and interviews.
6.7Wonder Boy(fr)
At age 25, Olivier Rousteing was named the creative director of the French luxury fashion house, Balmain. At the time, Rousteing was a relatively unknown designer, but in the decade since, he’s proven his business prowess and artistic instinct by leading Balmain to new heights. Wonderboy gives the viewer the rare opportunity to experience the inner sanctum of the fashion world, as we stand shoulder-to-shoulder with this extraordinary individual while he works.
8.0The Lovely Month of May(fr)
Candid interviews of ordinary people on the meaning of happiness, an often amorphous and inarticulable notion that evokes more basic and fundamentally egalitarian ideals of self-betterment, prosperity, tolerance, economic opportunity, and freedom.
6.5Skin: A History of Nudity in the Movies(en)
The definitive documentary on the history of nudity in feature films from the early silent days to the present, studying the changes in morality that led to the use of nudity in films while emphasizing the political, sociological and artistic changes that shaped that history. Skin will also study the gender inequality in presenting nude images in motion pictures and will follow the revolution that has created nude gender equality in feature films today.
7.0Django & Django: Sergio Corbucci Unchained(en)
A tribute to Italian filmmaker Sergio Corbucci (1926-90), presented by American filmmaker Quentin Tarantino.
7.0Milius(en)
The life story of ‘Zen Anarchist’ filmmaker John Milius, one of the most influential storytellers of his generation.
7.1David Bowie: The Last Five Years(en)
In the last five years of his life, David Bowie ended nearly a decade of silence to engage in an extraordinary burst of activity, producing two groundbreaking albums and a musical. David Bowie: The Last Five Years explores this unexpected end to a remarkable career. Made with remarkable access, Francis Whately’s documentary is a revelatory follow-up to his acclaimed 2013 documentary David Bowie: Five Years, which chronicled Bowie’s golden ‘70s and early-‘80s period.
7.5Artifact(en)
Follow 30 Seconds to Mars as they record their latest album, This Is War, and their battle against record label EMI.
7.2Apollo 13: Survival(en)
Using original footage and interviews, this documentary tells the nail-biting story of Apollo 13 and the struggle to bring its astronauts safely home.
7.6Joy Division(en)
A chronological account of the influential late 1970s English rock band.
Similar Movies
7.0The Queen(en)
The Queen is an intimate behind the scenes glimpse at the interaction between HM Elizabeth II and Prime Minister Tony Blair during their struggle, following the death of Diana, to reach a compromise between what was a private tragedy for the Royal family and the public's demand for an overt display of mourning.
7.0Dogtown and Z-Boys(en)
This award-winning, thrilling story is about a group of discarded kids who revolutionized skateboarding and shaped the attitude and culture of modern day extreme sports. Featuring old skool skating footage, exclusive interviews and a blistering rock soundtrack, DOGTOWN AND Z-BOYS captures the rise of the Zephyr skateboarding team from Venice's Dogtown, a tough "locals only" beach with a legacy of outlaw surfing.
8.0Mirror(ru)
A dying man in his forties recalls his childhood, his mother, the war and personal moments that tell of and juxtapose pivotal moments in Soviet history with daily life.
5.1¡Al fútbol!(es)
Any given Sunday of 1974 in Spain, soccer games in several stadiums, the sarcastic voice of commentators, the inevitable presence of advertising. Goal! The victors and the defeated.
7.0Alain Delon, l'ombre au tableau(fr)
A childhood in boarding school, volunteered at 17 for the war and dismissed for indiscipline, thug in Marseille turned gigolo in Paris, he became actor thanks to some inspired women. Then flying high, fast and far, thanks to his director masters René Clément, Luchino Visconti & Jean-Pierre Melville.
Hope & Fury: MLK, the Movement and the Media(en)
A documentary following the civil rights movement and how the media, in particular the burgeoning TV, was used to fight for equality in the 1960s. From Selma to Charlottesville, we also see how modern activists use today's technology to continue fighting injustice today.
9.0Les Trésors de la Bibliothèque nationale de France(fr)
The National Library of France is the guardian of priceless treasures that tell our history, our illustrious thinkers, writers, scholars and artists. Telling the story of the exceptional treasures of the National Library of France is like opening a great history book rich in many twists and turns. Without the love of the kings of France for books and precious objects, this institution would never have seen the light of day. The story begins in the 14th century under the reign of a passionate writer, Charles V, who set up a library in his apartments in the Louvre. But it was not until the 17th century, and the reign of Louis XIV, a lover of the arts and letters, that the royal library took over its historic quarters in the rue Vivienne in Paris, which it still occupies.
6.4Rocky IV: The American Punch(fr)
Rocky IV is dually symbolic - it embodies both the victory of the American boxer over the Soviet one and the victory of neo-liberalism over a dwindling socialism. Today, Rocky is held up as a model by some and is a subject of derision for others. An emblem of the 1980s, its culture and its heroes, the film will be the subject of an entertaining analysis of popular culture.
6.0Oops, Those Hollywood Bloopers!(en)
A collection of bloopers and outtakes from an enormous selection of Hollywood classic productions spanning from the 1930s through the 1980s.
8.0I am from Siam(en)
A short documentary about Thailand, formerly known as Siam.
9.0Israel Palestine on Swedish TV 1958-1989(sv)
Archival film maestro Göran Hugo Olsson has assembled—from a vast catalogue of footage in the vaults of Sweden’s national television service SVT—accounts of the Israeli-Palestinian conflict as witnessed and represented by Swedish journalists. Stories of the beginning of the Israeli state interwoven with the Palestinian struggle for independence. News coverage with Yasser Arafat and interviews with Israeli foreign minister Abba Eban during a visit to Sweden unseen since first broadcast. From the tenth anniversary of Israel’s founding to the First Intifada, perspectives and encounters with statesmen, civilians, revolutionaries, and intellectuals tell the story from myriad angles of an evolving media landscape, revivifying a history of the ongoing conflict.
7.2One to One: John & Yoko(en)
An exploration of the seminal and transformative 18 months that one of music’s most famous couples — John Lennon and Yoko Ono — spent living in Greenwich Village, New York City, in the early 1970s.
7.1Land Without Bread(es)
An exploration —manipulated and staged— of life in Las Hurdes, in the province of Cáceres, in Extremadura, Spain, as it was in 1932. Insalubrity, misery and lack of opportunities provoke the emigration of young people and the solitude of those who remain in the desolation of one of the poorest and least developed Spanish regions at that time.
7.1The Arrival of a Train at La Ciotat(fr)
A group of people are standing along the platform of a railway station in La Ciotat, waiting for a train. One is seen coming, at some distance, and eventually stops at the platform. Doors of the railway-cars open and attendants help passengers off and on. Popular legend has it that, when this film was shown, the first-night audience fled the café in terror, fearing being run over by the "approaching" train. This legend has since been identified as promotional embellishment, though there is evidence to suggest that people were astounded at the capabilities of the Lumières' cinématographe.
4.8Poumon Vert et Tapis Rouge(fr)
To help Francis Hallé in his fight to save the last tropical forests, a documentary filmmaker with a passion for nature decides to make his first film: "The Botanist", an ecological thriller with Leonardo DiCaprio. He traces his path with malice, obstinacy, and discovers, with candor, the arcana of the seventh art. Even if he never gives up, will his film ever exist?
8.0The Golden Age of Songs From Our Childhood(fr)
This 135-minute documentary offers to reopen this magical parenthesis which has seen the birth of a whirlwind of artists with very different styles. From Chantal Goya to Annie Cordy, from Pierre Perret to Carlos. They knew how to bring each in their own way generations of children into their poetic universe.
0.0Bluegrass Country Soul(en)
Capturing the sights, sounds, and magic of Carlton Haney’s 1971 Labor Day Festival in Camp Springs, North Carolina; a three-day outdoor festival—the first of its kind—featuring bluegrass veterans and future stars alike sharing the primitive wood and cinder block stage. More than just capturing one of the largest bluegrass festivals of that decade, this documentary is also an interesting mixture of live performances, interviews, impromptu jam sessions and crowd footage of live music set in a small town surrounded by the now long gone red clay and tobacco shacks of North Carolina.
0.0Afrique-France : le divorce ?(fr)
At a time when French flags are being burned and French embassies targeted, this documentary delves into the growing disaffection between French-speaking Africa and the former colonial power. Through the voices of African leaders, pan-African activists, and committed young people, the film questions the persistence of a relationship marked by the aftermath of colonization, the opaque agreements of "Françafrique," and a military presence deemed paternalistic.
10.0Ancient Caves(en)
Ancient Caves brings science and adventure together as it follows paleoclimatologist Dr. Gina Moseley on a mission to unlock the secrets of the Earth’s climate in the most unlikely of places: caves. Moseley and her team of cave explorers travel the world exploring vast underground worlds in search of stalagmite samples – geologic “fingerprints” – that reveal clues about the planet’s climate history. Their quest leads them to some of the world’s most remote caves, both above and below the water, in France, Iceland, the Bahamas, the U.S. and Mexico’s Yucatan Peninsula. Together, they go where very few humans will ever go, revealing the incredible lengths scientists will go to study the unknown.












