

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.



Self (archive footage)

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.
2023-06-02
6.5
6.0In the summer of 1963, François Mitterrand was going through a deep existential crisis. His political career was at a standstill and, after 19 years of marriage, the couple had grown apart. It was at this point that François Mitterrand met the woman who was to give new meaning to his life. Anne Pingeot, aged 19, was to become the companion of a lifetime, a woman who would be with him throughout his rise to power and who would remain by his side until his last breath. For the first time, Anne Pingeot has agreed to allow the fragments of this passionate love story — hundreds of letters and a diary — to be shown on television, before being donated to the National Library.
7.4Has been an year since Pietro Zinni's gang got caught in the Sopox production laboratory and each of them locked up in different jails. From Regina Coeli jail, Pietro keep warning the authorities a fool syntetized nerve gas and he is ready to make a killing, but no one takes him seriously.
5.9Gary Hart, former Senator of Colorado, becomes the front-runner for the Democratic presidential nomination in 1987. Hart's intelligence, charisma and idealism makes him popular with young voters, leaving him with a seemingly clear path to the White House. All that comes crashing down when allegations of an extramarital affair surface in the media, forcing the candidate to address a scandal that threatens to derail his campaign and personal life.
5.7When Alex, an infiltration expert with a secret past, accidentally reveals her identity during what should have been a routine heist, she quickly finds herself mixed up in a government conspiracy and entangled in a deadly game of cat-and-mouse with a master assassin and his team of killers. Armed with her own set of lethal skills, Alex looks to exact revenge for her murdered friends while uncovering the truth.
6.1A slacker switches up his cleaning job by pretending to be a mental coach's assistant and consults an injured ice skater who has lost her confidence.
7.4Pietro Zinni is asked by the police to revive the old gang to create a task force that will stop the spread of smart drugs.
5.6Asim Noyan swindles people with his lies and games. Asim Noyan and his gang, who no one else has been able to catch, get into a ruse again.
8.6In the continuing saga of the Corleone crime family, a young Vito Corleone grows up in Sicily and in 1910s New York. In the 1950s, Michael Corleone attempts to expand the family business into Las Vegas, Hollywood and Cuba.
5.9Sara Shaw is the type of woman who prefers to sit on the sidelines at work, but when her big idea for a Christmas initiative is stolen, she makes a wish to Santa that she'll finally have the courage to stand up for herself. Santa grants her wish, but only gives her 48 hours. As the clock ticks, Sara will discover how to channel the Christmas magic and speak her mind all on her own.
6.1Neil, Will and Simon receive an invite from Jay to join him in Australia whilst on his gap year, who promises them it’s ”the sex capital of the world”. With their lives now rather dull compared to their hedonistic school days and legendary lads holiday, it’s an offer they can’t refuse. Once again, they put growing up temporarily on-hold, and embark on a backpacking holiday of a lifetime in an awful car, inspired by Peter Andre’s ‘Mysterious Girl’. Will soon finds himself battling with the lads to do something cultural, whilst they focus their attention on drinking, girls, and annoying fellow travelers.
6.2An outcast teenager, Pauline, practices surgical skills and harbors increasingly violent psychosexual fantasies.
6.3A father and son go on the run after the dad learns his child possesses special powers.
6.6A sweeping drama set in the chaotic aftermath of the US invasion of Iraq, where the life of top UN diplomat Brazilian Sérgio Vieira de Mello hangs in the balance during the most treacherous mission of his career.
7.1While on a last-minute European holiday, a young woman finds herself in the middle of a real-life fairy tale when a chance meeting with a handsome local leads to something more. However, things get complicated when she learns that the "local" is actually a prince who is about to be crowned King, and whose mother is dead-set against her royal son's romance with the tourist.
6.1In answer to an orphan boy's prayers, the divine Lord Krishna comes to Earth, befriends the boy, and helps him find a loving family.
5.6Newly appointed CEO of Robinson Tech, Wes Robinson, is looking for new ideas to boost the company's sales. Vivian Blair, a program developer, shares a dating algorithm she has been working on called My Perfect Match. Wes sees potential and an opportunity to turn the company around and launches the service. When the pair is challenged to use My Perfect Match themselves to find love, this algorithm shows some interesting results.
7.7A stage director and an actress struggle through a grueling, coast-to-coast divorce that pushes them to their personal extremes.
6.4A fresh and distinctive take on Charles Dickens’ semi-autobiographical masterpiece, The Personal History of David Copperfield, set in the 1840s, chronicles the life of its iconic title character as he navigates a chaotic world to find his elusive place within it. From his unhappy childhood to the discovery of his gift as a storyteller and writer, David’s journey is by turns hilarious and tragic, but always full of life, colour and humanity.
7.1An exploration —manipulated and staged— of life in Las Hurdes, in the province of Cáceres, in Extremadura, Spain, as it was in 1932. Insalubrity, misery and lack of opportunities provoke the emigration of young people and the solitude of those who remain in the desolation of one of the poorest and least developed Spanish regions at that time.
7.9A group of French soldiers, including the patrician Captain de Boeldieu and the working-class Lieutenant Maréchal, grapple with their own class differences after being captured and held in a World War I German prison camp. When the men are transferred to a high-security fortress, they must concoct a plan to escape beneath the watchful eye of aristocratic German officer von Rauffenstein, who has formed an unexpected bond with de Boeldieu.
7.4When U.S. Rangers and an elite Delta Force team attempt to kidnap two underlings of a Somali warlord, their Black Hawk helicopters are shot down, and the Americans suffer heavy casualties, facing intense fighting from the militia on the ground.
Miklós Németh was one of Hungary's most popular politicians at the time of the regime change, and decades later, many encouraged him to come back and become prime minister again. But he withdrew. And not only from public life, but also from the public. However, 30 years after the declaration of the republic, he made an exception with the RTL Club and said yes to our request. He shared his personal memories in front of the camera, talked about successes and failures as well. From the interviews with him, the XXI. 20th century viewers could already see details, for example, about the dismantling of the Iron Curtain or the release of the East Germans. From the documentary 545 Days _ The Prime Minister of the Regime Change, we show from his point of view,
7.5Follows the story of "Grizzly Man" Timothy Treadwell and what the thirteen summers in a National Park in Alaska were like in his attempt to protect the grizzly bears. The film is full of unique images and a look into the spirit of a man who sacrificed himself for nature.
5.3A journey through the artistic life of the British-American rock band The Pretenders, formed in 1978, and a portrait of its leader, the charismatic singer and songwriter Chrissie Hynde.
0.0Sandra rummages in the fragments of her memory and photographs in order to reconstruct the portrait of the life and death of her brother.
A documentary on the massacre of Planas in the Colombian east plains in 1970. An Indigenous community formed a cooperative to defend their rights from settlers and colonists, but the government organized a military operation to protect the latter and foreign companies.
9.0In the summer of 1939, people enjoyed the good weather, ignoring politics and pessimistic predictions. Images of everyday life that was about to change dramatically in a Europe in turmoil.
5.8I'm a Porn Star follows the lives of guys in the neighborhood who are likely a lot more famous than you - at least on the Internet. There are an estimated 370 million pornographic websites on-line. Porn is now a thirteen BILLION dollar business. So who's doing all this moonlighting? Turns out -- probably some people you know.
0.0
6.5The evolution of skateboarding culture in Ireland since the late 1980s.
0.0I had the chance to interview a revered independent filmmaker four years after his death.
0.0The filmmaker's mother describes stories of his lustful youth over the phone, causing them to reflect on his current love life at the age of 30.
7.6A documentary of insect life in meadows and ponds, using incredible close-ups, slow motion, and time-lapse photography. It includes bees collecting nectar, ladybugs eating mites, snails mating, spiders wrapping their catch, a scarab beetle relentlessly pushing its ball of dung uphill, endless lines of caterpillars, an underwater spider creating an air bubble to live in, and a mosquito hatching.
8.2Beside Bowie: The Mick Ronson Story is a documentary about the life and work of Michael "Mick" Ronson, the guitarist, songwriter, producer and arranger who, in the early part of his career, performed with David Bowie as one of the 'Spiders from Mars'.
7.6A documentary on the life and career of one of the most influential film directors of all time, Steven Spielberg.
8.0From the sweaty basement bars of 70s New York to the glittering peak of the global charts, how disco conquered the world - its origins, its triumphs, its fall and its legacy.
7.5For ten years, Raymond Depardon has followed the lives of farmer living in the mountain ranges. He allows us to enter their farms with astounding naturalness. This moving film speaks, with great serenity, of our roots and of the future of the people who work on the land. This the last part of Depardon's triptych "Profils paysans" about what it is like to be a farmer today in an isolated highland area in France. "La vie moderne" examines what has become of the persons he has followed for ten years, while featuring younger people who try to farm or raise cattle or poultry, come hell or high water.
6.7Guy Debord's analysis of a consumer society.