

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.



Self (archive footage)

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.
2023-06-02
6.5
6.0In the summer of 1963, François Mitterrand was going through a deep existential crisis. His political career was at a standstill and, after 19 years of marriage, the couple had grown apart. It was at this point that François Mitterrand met the woman who was to give new meaning to his life. Anne Pingeot, aged 19, was to become the companion of a lifetime, a woman who would be with him throughout his rise to power and who would remain by his side until his last breath. For the first time, Anne Pingeot has agreed to allow the fragments of this passionate love story — hundreds of letters and a diary — to be shown on television, before being donated to the National Library.
7.4Has been an year since Pietro Zinni's gang got caught in the Sopox production laboratory and each of them locked up in different jails. From Regina Coeli jail, Pietro keep warning the authorities a fool syntetized nerve gas and he is ready to make a killing, but no one takes him seriously.
5.9Gary Hart, former Senator of Colorado, becomes the front-runner for the Democratic presidential nomination in 1987. Hart's intelligence, charisma and idealism makes him popular with young voters, leaving him with a seemingly clear path to the White House. All that comes crashing down when allegations of an extramarital affair surface in the media, forcing the candidate to address a scandal that threatens to derail his campaign and personal life.
5.7When Alex, an infiltration expert with a secret past, accidentally reveals her identity during what should have been a routine heist, she quickly finds herself mixed up in a government conspiracy and entangled in a deadly game of cat-and-mouse with a master assassin and his team of killers. Armed with her own set of lethal skills, Alex looks to exact revenge for her murdered friends while uncovering the truth.
6.1A slacker switches up his cleaning job by pretending to be a mental coach's assistant and consults an injured ice skater who has lost her confidence.
7.4Pietro Zinni is asked by the police to revive the old gang to create a task force that will stop the spread of smart drugs.
5.6Asim Noyan swindles people with his lies and games. Asim Noyan and his gang, who no one else has been able to catch, get into a ruse again.
8.6In the continuing saga of the Corleone crime family, a young Vito Corleone grows up in Sicily and in 1910s New York. In the 1950s, Michael Corleone attempts to expand the family business into Las Vegas, Hollywood and Cuba.
5.9Sara Shaw is the type of woman who prefers to sit on the sidelines at work, but when her big idea for a Christmas initiative is stolen, she makes a wish to Santa that she'll finally have the courage to stand up for herself. Santa grants her wish, but only gives her 48 hours. As the clock ticks, Sara will discover how to channel the Christmas magic and speak her mind all on her own.
6.1Neil, Will and Simon receive an invite from Jay to join him in Australia whilst on his gap year, who promises them it’s ”the sex capital of the world”. With their lives now rather dull compared to their hedonistic school days and legendary lads holiday, it’s an offer they can’t refuse. Once again, they put growing up temporarily on-hold, and embark on a backpacking holiday of a lifetime in an awful car, inspired by Peter Andre’s ‘Mysterious Girl’. Will soon finds himself battling with the lads to do something cultural, whilst they focus their attention on drinking, girls, and annoying fellow travelers.
6.2An outcast teenager, Pauline, practices surgical skills and harbors increasingly violent psychosexual fantasies.
6.3A father and son go on the run after the dad learns his child possesses special powers.
6.6A sweeping drama set in the chaotic aftermath of the US invasion of Iraq, where the life of top UN diplomat Brazilian Sérgio Vieira de Mello hangs in the balance during the most treacherous mission of his career.
7.1While on a last-minute European holiday, a young woman finds herself in the middle of a real-life fairy tale when a chance meeting with a handsome local leads to something more. However, things get complicated when she learns that the "local" is actually a prince who is about to be crowned King, and whose mother is dead-set against her royal son's romance with the tourist.
6.0In answer to an orphan boy's prayers, the divine Lord Krishna comes to Earth, befriends the boy, and helps him find a loving family.
5.6Newly appointed CEO of Robinson Tech, Wes Robinson, is looking for new ideas to boost the company's sales. Vivian Blair, a program developer, shares a dating algorithm she has been working on called My Perfect Match. Wes sees potential and an opportunity to turn the company around and launches the service. When the pair is challenged to use My Perfect Match themselves to find love, this algorithm shows some interesting results.
7.7A stage director and an actress struggle through a grueling, coast-to-coast divorce that pushes them to their personal extremes.
6.4A fresh and distinctive take on Charles Dickens’ semi-autobiographical masterpiece, The Personal History of David Copperfield, set in the 1840s, chronicles the life of its iconic title character as he navigates a chaotic world to find his elusive place within it. From his unhappy childhood to the discovery of his gift as a storyteller and writer, David’s journey is by turns hilarious and tragic, but always full of life, colour and humanity.
7.6A documentary on the life and career of one of the most influential film directors of all time, Steven Spielberg.
7.6A documentary of insect life in meadows and ponds, using incredible close-ups, slow motion, and time-lapse photography. It includes bees collecting nectar, ladybugs eating mites, snails mating, spiders wrapping their catch, a scarab beetle relentlessly pushing its ball of dung uphill, endless lines of caterpillars, an underwater spider creating an air bubble to live in, and a mosquito hatching.
9.0'L'ultimo pugno di terra' (The Last Fistful of Land) is a 1966 documentary film directed by Fiorenzo Serra about the anguish and instability of the lower classes in a destitute Sardinia. Originally commissioned by the Sardinian regional government as a celebratory piece on the 'miraculous' effects of the 'Piano di Rinascita della Sardegna' (Sardinia's Rebirth Plan), the film instead shows an island still 'standing still in time', barely affected by the painful oxymoron of the inevitable changes taking place.
6.5Can Aji's talent and triumphs elevate him from his poor, Tamil background to succeed on the national stage at Mr India? Or will his dreams be shattered by corruption and discrimination? The booming world of Indian bodybuilding is a captivating window through which to observe a rapidly changing society, while Aji's journey is a story of unity, brotherhood and celebration of India's incredible diversity.
7.2The story of Bobby Sands, the IRA member who led the 1981 hunger strike during The Troubles in which Irish Republican prisoners tried to win political status.
0.0Pitch Black takes us inside the claustrophobic worlds of three young men immersed in the online black-pill subculture, as they struggle to reckon with their actions.
7.2Brazilian singer Maria Bethania has a 40-year singing career. A documentary shows her concerts and famous family.
6.7The Death of 'Superman Lives': What Happened? feature film documents the process of development of the ill fated "Superman Lives" movie, that was to be directed by Tim Burton and star Nicolas Cage as the man of steel himself, Superman. The project went through years of development before the plug was pulled, and this documentary interviews the major filmmakers: Kevin Smith, Tim Burton, Jon Peters, Dan Gilroy, Colleen Atwood, Lorenzo di Bonaventura and many many more.
0.0Sergio Citti talks about a video he shot in 1975 after Pier Paolo Pasolini's death.
1.0Agnes may not seem like someone with much to laugh about. For one thing, she has albinism - a lack of pigment in the skin, hair and eyes - and her appearance has provoked prejudice from family, friends and strangers since she was born. But despite all odds, Agnes refuses to lead a life of sorrow. This fascinating and inspiring documentary also shares the stories of seven other people's individual experiences of living their lives with albinism in Kenya, a predominantly black society. While each person's story is unique, they all have one thing in common: they know what it is like to stand out uncomfortably from the crowd.
0.0The extraordinary moving story of Toni Crews, a young mum with a rare terminal cancer who charted her illness online before donating her body for medical research and public dissection.
6.1A walk through the incredible personal and artistic history of legendary actor, race car driver and cultural icon Steve McQueen (1930-80).
6.0A documentary film exposing the truth about psychics and fortune-tellers. All the ins and outs of magical TV shows and services of the most famous psychics with evidence, names and prices.
8.0From May 10, 1940, France is living one of the worst tragedies of it history. In a few weeks, the country folds, and then collapsed in facing the attack of the Nazi Germany. On June 1940, each day is a tragedy. For the first time, thanks to historic revelations, and to numerous never seen before images and documents and reenacted situations of the time, this film recounts the incredible stories of those men and women trapped in the torment of this great chaos.
0.0After four years away, Huiju returns home to South Korea. Exchanges with her loved ones are awkward and clumsy. Huiju turns once again to her familiar rituals: pruning the trees, preparing a sauce, tying a braid.
0.0The Jeepney is a common affordable transportation in the Philippines. Made from abandoned American Jeeps during World War II, the Jeepney remains a symbolic figure of the Philippine identity.