

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.



Self (archive footage)

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.
2023-06-02
6.5
6.0In the summer of 1963, François Mitterrand was going through a deep existential crisis. His political career was at a standstill and, after 19 years of marriage, the couple had grown apart. It was at this point that François Mitterrand met the woman who was to give new meaning to his life. Anne Pingeot, aged 19, was to become the companion of a lifetime, a woman who would be with him throughout his rise to power and who would remain by his side until his last breath. For the first time, Anne Pingeot has agreed to allow the fragments of this passionate love story — hundreds of letters and a diary — to be shown on television, before being donated to the National Library.
7.3Has been an year since Pietro Zinni's gang got caught in the Sopox production laboratory and each of them locked up in different jails. From Regina Coeli jail, Pietro keep warning the authorities a fool syntetized nerve gas and he is ready to make a killing, but no one takes him seriously.
5.9Gary Hart, former Senator of Colorado, becomes the front-runner for the Democratic presidential nomination in 1987. Hart's intelligence, charisma and idealism makes him popular with young voters, leaving him with a seemingly clear path to the White House. All that comes crashing down when allegations of an extramarital affair surface in the media, forcing the candidate to address a scandal that threatens to derail his campaign and personal life.
5.7When Alex, an infiltration expert with a secret past, accidentally reveals her identity during what should have been a routine heist, she quickly finds herself mixed up in a government conspiracy and entangled in a deadly game of cat-and-mouse with a master assassin and his team of killers. Armed with her own set of lethal skills, Alex looks to exact revenge for her murdered friends while uncovering the truth.
6.1A slacker switches up his cleaning job by pretending to be a mental coach's assistant and consults an injured ice skater who has lost her confidence.
7.4Pietro Zinni is asked by the police to revive the old gang to create a task force that will stop the spread of smart drugs.
5.6Asim Noyan swindles people with his lies and games. Asim Noyan and his gang, who no one else has been able to catch, get into a ruse again.
8.6In the continuing saga of the Corleone crime family, a young Vito Corleone grows up in Sicily and in 1910s New York. In the 1950s, Michael Corleone attempts to expand the family business into Las Vegas, Hollywood and Cuba.
5.9Sara Shaw is the type of woman who prefers to sit on the sidelines at work, but when her big idea for a Christmas initiative is stolen, she makes a wish to Santa that she'll finally have the courage to stand up for herself. Santa grants her wish, but only gives her 48 hours. As the clock ticks, Sara will discover how to channel the Christmas magic and speak her mind all on her own.
6.1Neil, Will and Simon receive an invite from Jay to join him in Australia whilst on his gap year, who promises them it’s ”the sex capital of the world”. With their lives now rather dull compared to their hedonistic school days and legendary lads holiday, it’s an offer they can’t refuse. Once again, they put growing up temporarily on-hold, and embark on a backpacking holiday of a lifetime in an awful car, inspired by Peter Andre’s ‘Mysterious Girl’. Will soon finds himself battling with the lads to do something cultural, whilst they focus their attention on drinking, girls, and annoying fellow travelers.
6.2An outcast teenager, Pauline, practices surgical skills and harbors increasingly violent psychosexual fantasies.
6.3A father and son go on the run after the dad learns his child possesses special powers.
6.6A sweeping drama set in the chaotic aftermath of the US invasion of Iraq, where the life of top UN diplomat Brazilian Sérgio Vieira de Mello hangs in the balance during the most treacherous mission of his career.
7.2While on a last-minute European holiday, a young woman finds herself in the middle of a real-life fairy tale when a chance meeting with a handsome local leads to something more. However, things get complicated when she learns that the "local" is actually a prince who is about to be crowned King, and whose mother is dead-set against her royal son's romance with the tourist.
6.0In answer to an orphan boy's prayers, the divine Lord Krishna comes to Earth, befriends the boy, and helps him find a loving family.
5.6Newly appointed CEO of Robinson Tech, Wes Robinson, is looking for new ideas to boost the company's sales. Vivian Blair, a program developer, shares a dating algorithm she has been working on called My Perfect Match. Wes sees potential and an opportunity to turn the company around and launches the service. When the pair is challenged to use My Perfect Match themselves to find love, this algorithm shows some interesting results.
7.7A stage director and an actress struggle through a grueling, coast-to-coast divorce that pushes them to their personal extremes.
6.4A fresh and distinctive take on Charles Dickens’ semi-autobiographical masterpiece, The Personal History of David Copperfield, set in the 1840s, chronicles the life of its iconic title character as he navigates a chaotic world to find his elusive place within it. From his unhappy childhood to the discovery of his gift as a storyteller and writer, David’s journey is by turns hilarious and tragic, but always full of life, colour and humanity.
10.0IDFA and Canadian filmmaker Peter Wintonick had a close relationship for decades. He was a hard worker and often far from home, visiting festivals around the world. In 2013, he died after a short illness. His daughter Mira was left behind with a whole lot of questions, and a box full of videotapes that Wintonick shot for his Utopia project. She resolved to investigate what sort of film he envisaged, and to complete it for him.
0.0An "Ock-umentary" exploring the character of Doc Ock and the way he as well as his tentacles were brought to life on the silver screen.
10.0Two brothers, separated by time and prison bars, reestablish contact. Inspired by James Baldwin's short story, 'Sonny's Blues.'
Mickey Rooney is interviewed by Robert Osborne.
7.1An exploration —manipulated and staged— of life in Las Hurdes, in the province of Cáceres, in Extremadura, Spain, as it was in 1932. Insalubrity, misery and lack of opportunities provoke the emigration of young people and the solitude of those who remain in the desolation of one of the poorest and least developed Spanish regions at that time.
7.570-year-old Timo makes the most of his short ride to work. Speeding up on a bicycle ends up in a ditch, but the adrenaline rush leaves a feeling of pleasure.
6.5The evolution of skateboarding culture in Ireland since the late 1980s.
5.0A documentary on the massacre of Planas in the Colombian east plains in 1970. An Indigenous community formed a cooperative to defend their rights from settlers and colonists, but the government organized a military operation to protect the latter and foreign companies.
7.1A group of people are standing along the platform of a railway station in La Ciotat, waiting for a train. One is seen coming, at some distance, and eventually stops at the platform. Doors of the railway-cars open and attendants help passengers off and on. Popular legend has it that, when this film was shown, the first-night audience fled the café in terror, fearing being run over by the "approaching" train. This legend has since been identified as promotional embellishment, though there is evidence to suggest that people were astounded at the capabilities of the Lumières' cinématographe.
5.0Debunking the mythology surrounding the 16th century French prophet, Nostradamus.
7.9A group of French soldiers, including the patrician Captain de Boeldieu and the working-class Lieutenant Maréchal, grapple with their own class differences after being captured and held in a World War I German prison camp. When the men are transferred to a high-security fortress, they must concoct a plan to escape beneath the watchful eye of aristocratic German officer von Rauffenstein, who has formed an unexpected bond with de Boeldieu.
0.0A documentary film by Canadian Director Debra Kellner, produced by Frank Giustra, Serge Lalou, and Richard Copans. Inside My Heart chronicles the plight of three refugee families fleeing their war torn countries over a period of nearly 3 years. Despite having lost everything and their harrowing stories about the atrocities of war, each family continues their fight to stay alive. Unable to return to their countries without the risk of being killed, today they are forced to live with the consequences of their broken dreams.
9.0A talented group of orphaned children in Swaziland create a fictional heroine and send her on a dangerous quest.
8.0From the sweaty basement bars of 70s New York to the glittering peak of the global charts, how disco conquered the world - its origins, its triumphs, its fall and its legacy.
8.3Throughout Hong Kong’s history, Hongkongers have fought for freedom and democracy but have yet to succeed. In 2019, a controversial extradition bill was introduced that would allow Hongkongers to be tried in mainland China. This decision spurred massive protests, riots, and resistance against heavy-handed Chinese rule over the City-State. Award-winning director Kiwi Chow documents the events to tell the story of the movement, with both a macro view of its historical context and footage and interviews from protestors on the front lines.
6.6They come from all walks of life and have lived for almost a century. They have lived through the upheavals of history. They are funny, moving and rebellious. They surprise and amaze us. Yet we rarely hear their voices. This film is an invitation to travel across France and meet them: the Old People.
6.8Children get ready to start the first grade. They start learning the first letters.
0.0A program originally produced for the BBC, and aired on television several times in 1986. Originally conceived as a long-form promotional piece for «Press to Play», the BBC staffer (Richard Skinner) persuades Macca to talk about much more, including one of the more in-depth interviews about Wings. All of the interview bits were done at Abbey Road studio 2, leading to some reminiscing on Paul's part. Scattered among the interview are some nice McCartney film rarities (including rarely seen promo clips/videos, concert footage from both the 1973 and 1976 tours, and even a bit of the never released "One Hand Clapping" film).