Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.

4.8Hip-Hop: Beyond Beats & Rhymes provides a riveting examination of manhood, sexism, and homophobia in hip-hop culture.
5.8An unsupervised junior soccer team loses its ace player to the leader of a rival gang. Since only an entire team can win, they must have her back to be able to win the game against the national team. The existence of The Wild Soccer Bunch is at stake ...
5.8This Christmas, Thunder Mountain Ski Resort is abuzz when celebrity chef Shane Roarke is named the new head chef. Clara Garrison isn't as excited and is instead focused on getting resettled after her failed attempt at opening a restaurant in the city. With their paths constantly crossing, will their shared passion for cooking bring them together or will secrets keep them apart?
5.3is a creative documentary-fiction film and a film that might expand your sense of reality. It is the story about a man who enters the virtual world Second Life to pursue his personal dreams and ambitions. His journey into cyberspace becomes a magic learning experience, which gradually opens the gates to a much larger reality.
3.1Six college friends blowing off steam on a camping trip, find themselves caught up in a cat and mouse hunt with an Alien monster. Not knowing what to do or who to trust, they struggle to protect themselves. Reluctantly, they join forces with another, seemingly friendly, alien, Ava, who orbits the Earth and appears to them in the form of an avatar. Having only one chance at stopping the monster, they must race to locate and repair the Ava’s earth sent robot, before it slaughters them one by one.
5.4Several little boys run along a pier, then jump into the ocean.
6.4The Making-of James Cameron's Avatar. It shows interesting parts of the work on the set.
5.4A popular and beautiful politician plans to expose the evil-doings of a multinational corporation. Hoping to silence her, the corporation's top executives decide to hire the most incompetent detective they can find to act as her bodyguard.
6.0When Bússi, Iceland's toughest cop, is forced to work with a new partner to solve a series of bank robberies, the pressure to close the case as soon as possible proves too much for him.
5.0Franky and Krimo dream of leaving the grey grime of their neighborhood behind and of traveling to the famous and diabolical Thai beach resort of Pattaya. To get there cheaply, the two friends have the crazy idea of registering, unbeknownst to him, the local little person for the Thai Dwarf Boxing World Championship. But what was supposed to be a dream vacation will transform into the most insane and dangerous adventure of their lives.
6.0As viable water is depleted on Earth, a mission is sent to Saturn's moon Titan to retrieve sustainable H2O reserves from its alien inhabitants. But just as the humans acquire the precious resource, they are attacked by Titan rebels, who don't trust that the Earthlings will leave in peace.
6.2The world's greatest blue sapphire, the "blue lapis fist", said to have sunk in a pirate ship in the late 19th century, on the coasts of Singapore. A local millionaire plots to retrieve it, and when it's exhibited in an exhibition at the Singaporean Marina Sands hotel, a murder takes place.
5.0When a son of an Ayurveda scholar goes missing, he blames his sister and cuts all ties with her. When the latter's daughter decides to set things right with a devious plan, there seems to be more trouble waiting for the family.
6.7A 40-year-old world-famous chef with anger management issues is assigned to run a cooking class at a centre for young people with autism.
6.5Two ice skaters develop a love-hate relationship while dreaming of Olympic glory.
5.9Gabriel can't resist a beautiful woman. But his womanizing attitude is taking a toll on his career and social life. He decides to hire a life coach to help him.
4.9Six children genetically cross-bred with avian DNA, complete with wings, take flight around the country to discover their origins.
6.5While evil forces descend on Argentina, humanity’s best hope, a once-legendary shaman is confined to an insane asylum, powerless to avert the demonic resurrection.
5.3Winning Streak is the astonishing story of a group of young down-and-outs who are presented with a once-in-a-lifetime opportunity; to change their luck and set off on the adventure of their lives. Thanks to an infallible method based on the roulette wheel’s imperfection, their lifestyle is about to become better than their wildest dreams, as they set out to break the banks at casinos around the world.
0.0BLESSED BLESSED OBLIVION weaves together a portrait of masculine performativity in East Jerusalem, as manifested in gyms, body shops and hair dressing parlors.
5.5What makes a voice “gay”? A breakup with his boyfriend sets journalist David Thorpe on a quest to unravel a linguistic mystery.
0.0A documentary that follows a new piece of legislation on its way to Capitol Hill. The Internet Community Port Act, also known as CP80 or Community Port 80, asks that adult content be placed on separate channels (ports) on the Internet so that parents can keep it out of their homes and schools. What ensues is a ferocious debate between parents, pornographers, doctors, technologists, addicts, business owners and children. But one voice is missing: our political leaders.
10.0By drawing a parallel between the Indian Durga Puja festival and other forms of celebrating the divine feminine, Santa Shakti reveals the Sacred Power beyond languages and religions.
0.0A documentary exploring sexism and patriarchy in Kosova.
7.3A disturbing collection of 1940s and 1950s United States government-issued propaganda films designed to reassure Americans that the atomic bomb was not a threat to their safety.
6.7The Captains' Summit documents the first time in Star Trek history that four stars who at some point have played Captains in Star Trek (William Shatner, Patrick Stewart, Leonard Nimoy, Jonathan Frakes) have been brought together for a 70-minute rare and unprecedented round table event. Whoopi Goldberg, star of Star Trek: The Next Generation, hosts the event.
0.0What happens when you bring gender training to an elementary school? In Creating Gender Inclusive Schools the Peralta Elementary School in Oakland, CA demonstrates the power of an open and honest conversation about gender.
10.0A mechanic discovers the fossil of a huge carnivorous dinosaur, unleashing a war between scientists, mayors and neighboring towns to keep “the biggest dinosaur in the world.” Among bone thefts, replicas and a mayor obsessed with creating Dinolandia, anything goes when it comes to surviving.
10.0A documentary that is a deep exploration of gender identity within the context of Greek society, providing a multi-layered narrative that reflects the experiences of individuals navigating the complexities of gender in a culture where these topics are still emerging. Over four years, the filmmakers captured intimate stories of people confronting their gender identities, revealing how personal, societal, and familial expectations shape their journeys. The documentary aims to challenge the traditional norms of gender and to give voice to those whose experiences are often marginalized. It marks a significant step in Greece’s cinematic exploration of LGBTQ+ themes and is a pivotal contribution to the global conversation on gender identity.
6.6E. T. the Extra-Terrestrial, Steven Spielberg's endearing movie released in 1982, achieved the triple feat of bringing to life one of the most iconic characters in pop culture, revolutionizing science fiction cinema and establishing itself as one of the highest-grossing family movies in the history of cinema, capable of making the whole world laugh and cry.
8.0A documentary about faith through an essay on aging and the fear of death. A story about a group of elders in a ghost town and their lifetime struggle for the respect of their culture and their different ways of understanding faith, where the need of water is the main element that supports their demands and ancient culture is presented as an heritage for new generations to come, that if their home town survives after they are gone. A film that portrays youthfulness as hope, while the main characters reminds us all that nothing is more powerful than our own will and that there is no such thing as a lost cause.
6.4Denise Crosby takes a first look at the huge fans of "Star Trek" from around America and how the series has affected and shaped their lives.
6.1An exploration of the 'respectable' and 'immoral' stereotypes of women in Indian society told from the point of view of two striptease dancers in a Bombay cabaret.
4.8In the history of “The Simpsons,” few characters outside the title family have had as much cultural impact as Apu Nahasapeemapetilon, the Springfield convenience store owner. Comedian Hari Kondabolu is out to show why that might be a problem.
0.055-Minute BBC Arena documentary on the film actress Louise Brooks
7.2Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

